Long-Term Partnership
Longevity = Leverage: The Decade-Long Partnership with Visit Park City That Built More Than a Brand
Institutional knowledge. Strategic confidence. Disciplined brand evolution.
Visit Park City and Go Fish Tourism + Business Events have proven what happens when you build something to last.
Visit Park City is the destination marketing organization for Park City, Utah, leading sustainable tourism, economic vitality, and community stewardship while promoting elevated meetings and visitor experiences.
the challenge
Brand Evolution Without Losing Identity
For a destination like Park City, the challenge wasn’t simply growth. It was sustaining group sales momentum through shifting market conditions, compression periods, evolving planner expectations, and a changing brand narrative.
When it came time for something bigger, such as extending their new Mountainkind brand into the meetings vertical, the work had to evolve without losing its fresh identity.
That’s where longevity became a strategic advantage—you can’t shortcut a decade of context.
With Visit Park City, we understood the seasonality, stakeholders, and segmentation. We understand compression periods, team dynamics, and the rhythm of the sales cycle. That history allowed us to move quickly, protect brand integrity, and translate brand evolution into measurable B2B impact.
This kind of continuity offers destination organizations what short-term engagements can’t:
- Institutional knowledge
- Strategic confidence
- Disciplined brand evolution
Go Fish Tourism + Business Events has become an extension of our team, bringing creativity, accountability, and the kind of deep understanding you can only build over time.
Tonya Sweeten, VP of Group Sales, Visit Park City
strategy
Long-Term Partnership in Practice
Over the past decade working with Visit Park City, we have led:
- Multi-year digital campaigns targeting key segments.
- Sales alignment strategies that turn marketing outputs into sales enablement.
- Ongoing creative evolution, with continuously updated visuals, messaging, and tone to remain relevant with planners while staying true to Park City’s identity.
- Strategic media planning and optimization across platforms to reach planners throughout the buying cycle.
The Mountainkind Moment
Translating Brand Into B2B Impact
As Visit Park City approached their 10-year milestone with us, they were ready for something deeper: a brand evolution that captured the soul of the destination, not just its assets.
Meet Mountainkind, Park City’s invitation to live, visit, and meet with intention.
With the new messaging defined, Go Fish Tourism + Business Events extended the leisure-facing brand into the meetings vertical, translating big ideas into B2B messaging that felt human, aspirational, and native to the heartbeat of the brand.
We revamped the meetings content on Visit Park City’s website to reflect the ethos of Mountainkind, highlighting values like balance, sustainability, and community. This work aligned the emotional core of the destination with the practical needs of today’s decision-makers, especially those seeking meaningful meeting experiences.
results
The Power of
Meaningful OutcomesGrowing Together
Millions of impressions
High-value reach across core and segmented campaigns
Lead growth
Notable increases in targeted planner segments
High engagement
Strong video interaction & retargeting engagement from qualified planners
Let’s Create Something That Lasts
Short-term thinking costs more than you realize. We build partnerships that strengthen over time.