How Go Fish Tourism + Business Events Leads the Way in Meetings & Conventions Marketing

B2B isn’t a side hustle. It’s the whole strategy. Group business isn’t seasonal or surface-level. It’s strategic, consultative, and high-stakes. And that’s exactly what Go Fish Tourism + Business Events was built on. For over a decade, our team has been dedicated to helping destinations grow group business through meetings, conventions, sports, and strategic sales alignment.

While other agencies may dabble in the meetings space or assign a single team member to cover B2B, our team was first created to help CVBs drive measurable results with planners and business event professionals. It’s our DNA.

Leading the Meetings Marketing Strategy for Atlanta

Take our work with the Atlanta Convention & Visitors Bureau (ACVB) as a prime example. As the meetings agency of record for ACVB since 2017, we’ve led the strategy, messaging, and direction for all marketing that touches the meetings and conventions audience. While ACVB works with several strong partner agencies, it’s our team that:

We serve as the B2B backbone of the Atlanta marketing team, and we’re proud to help shape a program designed to deliver:

An Extension of the Sales Team, Not Just an Agency

We combine creative and media expertise with deep meetings marketing strategy, partnering directly with destination sales teams to:

We lead. We execute. We adjust in real time—because group business success isn’t seasonal or surface-level. It’s strategic, consultative, and high-stakes.

Real B2B Expertise for Destinations

We’ve seen many full-service destination agencies assign one or two team members to “cover meetings.” Our entire Jacksonville office understands the B2B decision cycle and what moves meeting planners from interest to inquiry. That’s why destinations like Atlanta, Chicago, San Francisco, Los Angeles, and Park City trust us to lead strategy, even when other agencies are already in the room. Because no one else brings the same depth, specialization, or results when it comes to meeting the meetings market where it actually is.

Want to See the Go Fish Tourism + Business Events Difference?

If your destination is looking for more than just collateral or media buying—if you need a true strategic partner that knows how to market to planners, support sales, and elevate your meetings brand—we’d love to show you how we work. We’ve been doing this longer than anyone else. And we’re just getting started.