Startup & Technology
contact us Digital Marketing Agency
Drive more leads or sign-ups through a results-driven SEO, PR, paid search, and social media digital marketing agency.
Technology Expertise
With clients like Knack, iContact, Vitruvi Software, and more.
Results Driven
Our approach to digital marketing is data-driven and supported with proprietary AI-tools that help us achieve high-impact results for our clients (ROI)
Award-Winning Marketing, Tailored to You
World-Class Startup & Technology Marketing Experts
At Go Fish, we specialize in helping high-growth startups and technology companies accelerate traction, scale demand, and establish market leadership. Our growth frameworks are built for agility, combining expert strategy, executional precision, and proprietary AI-driven tools that deliver measurable results for fast-moving tech brands.
Our team of digital specialists operates across key channels including SEO, digital PR, paid search, paid social, and generative engine optimization (GEO). Whether you’re preparing for a product launch, ramping up user acquisition, or building a performance-driven go-to-market engine, our integrated approach aligns with your business goals and growth stage.
We use data-informed research and audience modeling to help you reach and convert the right users, early adopters, enterprise buyers, or niche segments. From optimizing CAC to increasing lifetime value, our strategies are built to maximize ROI and create sustainable momentum. With Go Fish, you’re not just getting a marketing service, you’re gaining a partner who understands the pace, complexity, and opportunity of building in the tech space.
Our Approach to Startup & Technology Marketing
We partner with startups and tech-driven businesses to build scalable digital marketing programs that accelerate growth, drive user acquisition, and support revenue milestones. Whether you’re bringing a new SaaS product to market, scaling a marketplace, or expanding a tech-enabled service, our process combines strategic clarity, rapid execution, and real-time optimization. Every stage,from initial market research to full-funnel performance,aligns your marketing investment with the outcomes that matter most: pipeline velocity, customer acquisition cost (CAC), and revenue growth.
Deploy Proven Growth Frameworks for Tech Brands
We apply proven growth frameworks designed specifically for the unique demands of startups and technology companies. Our approach activates the right mix of SEO, paid search, digital PR, social advertising, and generative engine optimization (GEO) to capture demand, drive visibility in AI-powered search, and create compounding growth across customer acquisition channels. Each strategy is built to be flexible, scalable, and performance-driven.
Attract & Convert High-Intent Users
We use in-depth audience research, product-market fit validation, and behavioral targeting to engage the users that matter most, whether they’re early adopters, enterprise buyers, or niche B2B segments. Our campaigns are designed to improve lead quality, shorten sales cycles, and increase activation rates. Every touchpoint is crafted to support critical goals like increasing MQL-to-SQL conversion, reducing churn risk, and enhancing lifetime value (LTV).
Metrics-Driven Execution & Transparent Reporting
Our approach is rooted in metrics that growth-stage companies care about: CAC, LTV, MER (Marketing Efficiency Ratio), ROAS, and payback period. We build custom dashboards to give you real-time insight into performance across all channels. With detailed attribution, predictive forecasting, and actionable reporting through platforms like Agital Impact, we empower your team to make faster, smarter decisions that drive efficient growth.
Strategic Digital Marketing Designed for Scaling Tech Companies
At Go Fish Digital, we deliver integrated search and social strategies built for scaling technology brands. From technical SEO to full-funnel paid campaigns, we help tech companies drive visibility, generate demand, and convert high-value audiences across every stage of the buyer journey.
SEO
Our SEO strategies are engineered to support long-term visibility for high-growth startups and tech companies. We optimize for both traditional search and emerging AI-powered experiences through entity-driven SEO, structured data implementation, and generative engine optimization (GEO). From technical site audits to scalable content frameworks, we ensure your product, platform, or service is discoverable by decision-makers, developers, and early adopters across every phase of their search journey.
Digital PR
We craft strategic digital PR campaigns that elevate your brand authority and support SEO growth. By earning placements in high-authority publications, tech media, and investor-relevant outlets, we enhance your domain authority and position your brand as a credible player in your space. Every campaign is aligned with your GTM strategy and audience, driving awareness and organic visibility in parallel.
Paid Search
Our paid search programs are built to drive measurable acquisition at scale. We launch and optimize campaigns across Google Ads, Performance Max, Reddit, Bing, and many others to reach high-intent users researching solutions in your category. Whether you’re promoting a SaaS product, developer tool, or tech-enabled service, we use structured testing and performance insights to maximize ROAS, reduce CAC, and accelerate pipeline velocity.
Social Media Ads
We manage performance-driven social ad campaigns that help tech brands connect with the right buyers at the right time. From top-of-funnel awareness to conversion-focused retargeting, our social media ad strategies span platforms like LinkedIn, Meta (Facebook), and Instagram. Whether targeting B2B decision-makers, startup founders, or tech-savvy consumers, we tailor creative and targeting to align with your growth goals,generating leads, signups, and purchases that matter.
Get Started With Us Today
Learn more about our digital marketing services, specifically designed for the tech industry. Get in touch with us to get a free audit and custom strategy.
Featured case study
BetterUp Uses Testing To Determine The Lowest CPL Channel
Through structured testing, we identified the most efficient platform—driving stronger conversion performance while reducing overall cost per lead.
114%
Conversion improvement over the goal.
71%
Of conversions from LinkedIn & Facebook.
Featured Case Study
Online Trading Academy – A Smart Investment in SEO
We unified multiple domains, improved site structure, and fixed crawl issues. This led to major increases in organic traffic and top-3 keyword rankings.
49%
increase in total organic traffic.
Featured Case Study
Versus Reviews Gains 180 Backlinks with Cocktail Map Campaign
We mapped the most popular cocktails in every state, earning 180 backlinks and media placements across food, lifestyle, and regional news publications.
200+
Pieces of local and national coverage.
4000+
Sessions driven to the client site.
Trusted by Industry Leaders Worldwide
Proven Experience Across Startup & Tech Verticals
We partner with startups and technology companies across diverse business models, from SaaS and B2B platforms to B2C marketplaces and AI-driven products. Whether you’re pre-launch or scaling toward Series C, our digital marketing strategies are built to accelerate growth, validate traction, and convert high-value users. We understand the nuances of go-to-market motions across direct-to-consumer, enterprise, and hybrid (B2B2C) models, and tailor every campaign to meet the needs of your audience, buyer journey, and business objectives. From awareness to acquisition, we help tech-forward brands compete in crowded markets and win.
SaaS & B2B Technology
Helping SaaS and B2B startups build pipeline and brand authority through full-funnel marketing strategies. Whether you’re targeting technical buyers, operations leaders, or executive decision-makers, we optimize content, SEO, and paid media to reduce CAC, shorten sales cycles, and increase demo conversions.
Marketplaces & B2B2C Platforms
For two-sided marketplaces and platforms, we understand the complexity of serving multiple audiences. Our approach balances supply and demand growth while supporting user activation, retention, and network effects. We build strategies that scale with your model, driving growth on both sides of the marketplace.
AI Startups & Emerging Tech
We help AI and deep tech startups translate complex innovation into compelling marketing. Whether you’re launching a proprietary model, tooling, or AI-powered SaaS, we position your brand as a credible leader through technical content, digital PR, and visibility in generative search experiences.
B2C & DTC Tech Brands
For consumer-facing startups, whether in fintech, healthtech, edtech, or eCommerce, we run performance-driven campaigns that acquire users efficiently and build long-term brand equity. Our multi-channel strategies span paid social, SEO, CRO, and more, designed to move the metrics that matter: activation rate, LTV, and payback period.
Tech: frequently asked questions
FAQs
How do you help tech startups with generative engine optimization (GEO)?
We help startups and technology companies increase visibility in AI-powered search experiences through generative engine optimization (GEO). This includes expanding your semantic footprint by embedding relevant entities, schema, and structured topic coverage across your key content types, product pages, solution overviews, landing pages, and thought leadership content. We incorporate unique data, expert insights, and clearly structured answers to increase your likelihood of being featured in Google’s AI Overviews and other generative engines.
For fast-moving startups, GEO ensures your brand is discoverable not just in traditional search results, but in the AI-assisted experiences where early adopters, analysts, and decision-makers are increasingly looking for answers.
What digital marketing strategies does Go Fish use to grow tech brands?
We develop full-funnel digital strategies built around the specific growth goals of tech startups—whether that’s driving product signups, increasing qualified pipeline, or scaling brand authority. Our approach blends demand generation with conversion optimization across these core service lines:
- SEO: Enhancing technical health, building topical authority, and targeting category-defining keywords for long-term discoverability.
- LinkedIn, Meta, and Instagram Ads: Running high-impact paid social campaigns to engage both B2B and B2C segments based on intent, firmographics, and behavioral signals.
- Paid Search: Driving bottom-funnel acquisition through precision keyword targeting across Google Ads and Performance Max.
- Thought Leadership & PR: Establishing credibility through executive content, media placements, and digital PR that fuels both authority and backlinks.
- Conversion Rate Optimization (CRO): Improving activation metrics through site experimentation, funnel testing, and UX enhancements.
Each strategy is customized to fit your business model, whether you’re B2B SaaS, marketplace, or B2C tech, and aligned with specific KPIs like CAC, LTV, activation rate, and payback period.
What KPIs do tech startups prioritize in digital marketing?
For startups, it’s not just about volume, it’s about efficiency, scalability, and contribution to revenue. That’s why we focus on the metrics that drive smart growth:
- Customer Acquisition Cost (CAC): How efficiently you’re acquiring new users or leads.
- Customer Lifetime Value (CLV): The projected long-term value of a user or account.
- Marketing Efficiency Ratio (MER): Total revenue divided by total marketing spend.
- Activation Rate: The percentage of users who complete a core action post-signup.
- Return on Ad Spend (ROAS): Measured performance of paid acquisition campaigns.
- Click-Through Rate (CTR) & Cost Per Click (CPC): Paid media efficiency benchmarks.
- Payback Period: Time it takes for your marketing investment to generate a return.
At Go Fish, we prioritize these KPIs to help you scale without overspending, ensuring your marketing dollars are tied directly to sustainable growth.
What type of custom reporting do you provide?
We deliver transparent, real-time reporting designed for founders, growth leads, and marketing teams who need clarity, not noise. Our reports are typically delivered monthly, with optional biweekly or on-demand updates based on campaign velocity, and include:
- Traffic & Channel Attribution Reports: See exactly where traffic and conversions are coming from.
- CAC, LTV, and ROI Dashboards: Understand how acquisition cost and value shift across cohorts or time periods.
- SEO and Content Performance: Track organic rankings, search visibility, and topical coverage growth.
- Campaign-Specific Insights: Measure the performance of launches, product updates, or fundraising cycles.
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