Versus Reviews Gains 180 Backlinks
with Cocktail Map Campaign
How leveraging one, far-reaching creative campaign drove site traffic and raised brand awareness
The Goal
Versus Reviews’ primary goal was to boost traffic to their website, increase brand awareness, and obtain important backlinks. Our digital PR agency quickly got to work creating an engaging creative campaign to achieve these goals.
After launching, our approach to the creative content campaign efforts ultimately earned 180 backlinks from high-traffic sites, like Thrillist and MSN, and drove a great deal of traffic to the Versus Reviews website.
The Strategy
Development
During content development, our creative team identified that there hadn’t been a map of the most popular cocktails by state for several years and we capitalized on this gap. Map campaigns are light-hearted, yet data-driven, and the insights from this type of campaign are digestible, interesting, and newsworthy.
Execution
We began our research by compiling data on nationwide cocktail searches. Then our award-winning design team produced graphics to illustrate the results. Our outreach strategy targeted food and beverage writers along with trendy bloggers that are focused on a wide range of topics. We also targeted local columnists who would be attracted to this subject matter being broken down by state.
The Results
Coverage Outlets
The campaign received a large amount of local and national coverage and was picked up by Thrillist, USA Today, MSN, and The LA Times. Along with that, the map syndicated through radio station websites, national news outlets, niche blogs, and was featured on social media platforms like YouTube and Reddit.