Versus Reviews Gains 180 Backlinks with Cocktail Map Campaign
How leveraging one, far-reaching creative campaign drove site traffic and raised brand awareness
During content development, our creative team identified that there hadn’t been a map of the most popular cocktails by state for several years and we capitalized on this gap. Map campaigns are light-hearted, yet data-driven, and the insights from this type of campaign are digestible, interesting, and newsworthy.
We began our research by compiling data on nationwide cocktail searches. Then our award-winning design team produced graphics to illustrate the results. Our outreach strategy targeted food and beverage writers along with trendy bloggers that are focused on a wide range of topics. We also targeted local columnists who would be attracted to this subject matter being broken down by state.
The campaign received a large amount of local and national coverage and was picked up by Thrillist, USA Today, MSN, and The LA Times. Along with that, the map syndicated through radio station websites, national news outlets, niche blogs, and was featured on social media platforms like YouTube and Reddit.
- 200+ Pieces of Local and National Coverage
- 180 Backlinks
- 4000+ Sessions to Client Site
Indigo Award 2018 Bronze Medal