Search Engine Optimization Process

At Go Fish Digital, our SEO process combines technical audits, strategic keyword research, and ongoing optimization to drive meaningful organic growth. We tailor each strategy to your goals, continuously refining based on performance and industry shifts.

Perform an SEO Review of Your Website

We will do a detailed site walkthrough from an architectural and contextual perspective to look for critical issues and improvement opportunities. This includes reviewing user experience, conversion funnels, and technical items such as sitemaps, robots .txt, Schema, javascript, folder structure, and more.

Identify Top Keywords And Phrases

Our team will identify a site’s most valuable keywords and the most lucrative opportunities to pursue in our work at the outset of a campaign. We’ll familiarize ourselves with the client’s core visibility, competitor visibility, and key visibility gaps and will use those insights to create a meaningful short and long -term plan for the site.

Conduct Competitor Research

We’ll audit competitors ranking for your target keywords to determine why they’re successful in search and what insights we can use to make our campaign more successful. We also audit competitor backlink profiles, featured snippet captures, and Schema use.

Recommend And Implement Optimizations

After establishing baseline data and determining the most meaningful initiatives, it’s time to begin the work. Our team will send clear, actionable recommendations and work closely with your team to ensure they are implemented correctly.

Examine Analytics For Further Refinement

We look at the progress of our initiatives using several data sources. We think critically about results and adjust our strategies accordingly. An SEO team must be able to pivot in an ever-changing search landscape, and as a forward-thinking agency, this is an area where Go Fish Digital excels.