Live at TikTok NYC Headquarters 
TikTok x Go Fish: Social Commerce Summit
Thursday, June 4
12:30 pm ET — 6:00 pm ET
Join us in-person at TikTok’s NYC HQ for happy hour, refreshments, and sessions from TikTok and Go Fish leaders covering:
- An exclusive view of what’s driving performance on TikTok
- How leading brands connect demand, content, and conversion
- Proven approaches from real campaigns
- Network with top TikTok & marketing leaders
Agenda Highlights
- 12:30–1:10pm – Arrival & Registration
Check-in, seating, and networking. - 1:10–1:20pm – Welcome & Opening Remarks
How TikTok & Go Fish are evolving—and why brands struggle when they rely on one-size-fits-all approaches. - 1:20–1:45pm – Systems Over Channels
Why customers don’t think in channels—and how to build a system that connects demand generation, capture, and brand. - 1:45–2:15pm – The Demand Engine
How TikTok for Business drives demand, builds audiences, and creates measurable lift across DTC, retail, and Amazon. - 2:15–2:45pm – The Capture Layer with Cruva
Turning attention into revenue with TikTok Shop, creators, and smarter affiliate strategies. - 2:45–3:10pm – The Missing Layer: Integration
Why disconnected efforts stall—and how to make everything work together. - 3:10–3:30pm – Client Conversation with Sports Research
How brands are scaling TikTok into a full commerce engine. - 3:30–4:15pm – Interactive Strategy Audit
See where your strategy breaks and walk away with a clear, actionable plan to fix it. - 4:15–6:00pm – Networking & Open Conversations
High-value conversations with the Go Fish team, TikTok partners, and other growth-focused brands.
Why Attend
✔ Understand what’s actually driving growth on TikTok right now
✔ Learn how to turn attention into revenue across channels
✔ See how top brands connect content, paid, and Shop
✔ Walk away with a strategy built for your business
Experts in Social Commerce
Meet your Speakers
Lauren Lyster
VP, Head of Social
Lauren Lyster is a digital marketing executive with 10+ years of experience in performance marketing. She’s led high-performing teams to deliver full-funnel activations using data-driven, innovative strategies, and stays ahead of trends to drive business growth.
Cole Mancini
VP, Social Commerce
Cole Mancini is a seasoned growth strategist with a track record in brand development, product innovation, and client success. Now Director of Client Growth at Go Fish, she leverages expertise in TikTok Live, digital marketing, and sales tactics to scale brands quickly and drive measurable results.
Ethan Kramer
Managing Partner & Social Media Practice Leader
Ethan Kramer, founder of EK Creative (now Go Fish), is a pioneer in social commerce and one of the first TikTok Shop Partners in the US. His team has driven over $1M in TikTok Shop GMV in under 28 days, cementing their role as leaders in eCommerce growth on emerging platforms.
David Dweck
President
David Dweck, EVP & GM at Go Fish Digital, has 15+ years leading paid media and SEO teams. He previously oversaw $3B in ad spend at Wpromote and scaled a 300-person search, social, and creative team. At Go Fish, he helps eCommerce brands bridge paid and organic to stay ahead of shifting SERPs and AI-driven search—maximizing visibility and ROI.
Bryan Rangel
Head of Partnerships
Bryan Rangel is Head of Partnerships at Cruva, an AI-powered creator management platform purpose-built for TikTok Shop. Working with 1,400+ brands, Cruva helps agencies and brands streamline affiliate operations from creator discovery to performance tracking in one automated platform. Previously, Bryan led Business Development at TikTok Shop U.S., helping build the TikTok Shop Partner ecosystem from the ground up. He specializes in driving scalable growth at the intersection of brands, agencies, and creators in social commerce.