TECHNOLOGY
AI Tools for SEO, Paid Media, and PR
Accelerate performance with technology built by marketers for marketers. Our in-house tools help you optimize content, improve ROAS, and scale campaigns with less lift.
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What Our Tools Deliver
Tools that surface what matters – so you can move faster and perform smarter.
SEO Automation That Actually Scales
Get page-level optimization insights in minutes. Our SEO tools surface content gaps, internal linking opportunities, and semantic signals that drive search visibility.
AI PR Tools That Earn Real Links
Generate campaign ideas tailored to your brand using AI trained on successful digital PR campaigns. Your outreach lands more coverage, more often.
Smarter Paid Media Tech for Higher ROAS
Group keywords by semantic topic, match ads to user intent, and identify negative keyword opportunities to eliminate wasted spend.
Ai Where You Work, Without Switching Platforms
Access optimization tools directly in Chrome and Google Sheets. Build content clusters, analyze competitors, and execute faster, all within your existing workflow.
Meet Barracuda
We combine proven strategy frameworks with community-first messaging and ethical marketing practices. Whether you’re launching a new civic initiative or amplifying an existing program, our approach blends audience research, stakeholder input, and real-time performance data to deliver scalable results.
Deploy Proven Frameworks for Public-Facing Programs
We apply tailored frameworks that combine local SEO, paid search, social advertising, and GEO to activate the right outreach channels, maximizing visibility for key services while meeting accessibility and compliance standards. We help you meet constituents where they search, engage, and act.
Engage the Right Audiences with Data & Empathy
We use behavioral insights, intent-based segmentation, and culturally responsive messaging to engage the communities most affected by your work. Campaigns emphasize clarity, trust, and action—encouraging users to apply, register, attend, or contribute.
Transparent Reporting, Purpose-Aligned KPIs
From grant compliance metrics to internal performance goals, our reports align with the operational needs of your organization. We provide custom dashboards tracking actions like form submissions, engagement rate, cost-per-action, and geographic distribution of outreach success.
Other Tools in the Go Fish Tech Stack
Google Sheets Functions
Automate content creation, clustering, and keyword grouping directly in Sheets.
Chrome Extensions
Instant SEO and content audits in your browser.
Semantic Audit Tools
See your content the way Google’s algorithm does. Find Cannibalization, fix gaps, and strengthen topical authority.
tech: frequently asked questions
FAQs
Everything You Need to Know About Our Tech
Still have questions?
Book a custom demo and explore the full Go Fish toolset in action.
What makes your marketing tech different?
We help consumer service businesses increase visibility in AI-powered search experiences through generative engine optimization (GEO). This includes expanding your brand’s semantic footprint by embedding relevant service entities, structured data, and usage-focused content across key website pages,such as service listings, location pages, FAQs, and testimonials.
We surface data points like service availability, customer reviews, pricing transparency, and guarantees to build trust and increase your chances of inclusion in Google’s AI Overviews and ChatGPT browsing responses. Our goal is to boost discoverability during research-driven queries and position your brand early in the customer’s decision-making journey.
Can I use these tools without working with Go Fish?
We create full-funnel digital marketing strategies tailored to the unique needs of consumer-facing service businesses. Our channel mix is designed to generate high-intent leads, increase appointment bookings, and improve customer retention. Core strategies include:
- Local & Entity-Based SEO: Increasing your visibility for service-specific and location-based queries through structured data, review optimization, and topic depth.
Paid Search & Performance Max Campaigns: Capturing ready-to-book customers across Google Ads, with automated creative distribution via Performance Max, YouTube, and local map placements. - Social Media Advertising: Reaching your ideal customers on Meta (Facebook/Instagram), TikTok, and other platforms with geo-targeted and interest-driven campaigns.
- Digital PR & Review Strategy: Building local credibility with media placements, review generation, and trust signals that influence consumer purchasing decisions.
- Landing Page & UX Optimization (CRO): Enhancing booking flows, lead capture forms, and mobile-first layouts to increase conversions from both paid and organic traffic.
These tactics work together to increase brand trust, improve cost efficiency, and drive measurable growth for verticals like home services, healthcare, personal care, education, and lifestyle services.
Do I need technical expertise?
We focus on KPIs that directly reflect your business’s ability to acquire and retain customers at scale:
- Cost Per Lead (CPL): How efficiently we’re generating inquiries or appointments.
Booking Rate: The percentage of leads or site visitors that complete a service request or booking. - Customer Acquisition Cost (CAC): Total marketing spend divided by number of new paying customers.
- Return on Ad Spend (ROAS): Revenue generated per dollar spent on advertising.
- Lead Quality Metrics: Tracking intent, location match, and likelihood to convert based on behavior and engagement.
These KPIs are monitored continuously to ensure your campaigns are driving not just traffic, but customers who convert and return.
How often are the tools updated?
We deliver transparent, actionable reporting aligned with the operational goals of consumer service businesses,whether you’re a single-location provider or a multi-market brand.
Reporting includes:
- Traffic & Channel Attribution: Identifying where high-converting visitors are coming from—organic, paid, social, or referral.
- Conversion Funnel Insights: Tracking how users move from click to booking, including drop-off points and key conversion triggers.
- Local SEO Performance: Visibility across map packs, location-based searches, and service keywords.
- Ad Campaign Reporting: Full visibility into spend, clicks, leads, and ROAS across search and social.
- Custom Dashboards: Tailored to track goals like appointment volume, seasonal demand spikes, or location-specific performance.
Reports are delivered monthly, with optional weekly updates or executive dashboards to support real-time decision-making.