Attorney SEO Agency

Providing Award Winning SEO Services for Law Firms

As an Attorney SEO agency we develop strategies to improve rankings and drive leads through organic search for your law firm.

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An Award Winning SEO Agency providing services for Attorneys

What Are Law Firm SEO Services?

Law firm SEO services are the marketing practices that improves the visibility of legal websites in search engines, driving more organic traffic and attracting new clients. The key parts of SEO services for lawyers include:

  • local SEO
  • Creating new landing pages
  • Link building
  • Developing informational content
  • Keyword research for topics related to potential customers legal needs
  • Website design to improve user experience
  • Analytics and Reporting
  • Technical SEO
  • Competitor Analysis

This targeted approach ensures that potential clients can easily find and connect with legal services on your website. Many lawyers will use these SEO and other digital marketing strategies to help them increase visibility to potential customers searching for the law services they offer.

How Our SEO Services Work for Attorney

As an SEO agency for attorneys, we have a unique approach helping law firms improve rankings and drive more leads. Here’s how are partnerships look:

  1. To help inform our SEO strategy moving forward, we’ll start with a kickoff call to learn more about your business, your core services and ideal clients.
  2. Our team dives into your law firm’s website. We’ll also analyze the websites of competing law firms, in order to identify issues, content gaps, opportunities, and threats to your law firm’s visibility. After we perform this audit, we’ll use the results to make continuous, impactful technical updates and recommendations to your website.
  3. Throughout the partnership, we’ll provide actionable recommendations such as new pages to create, optimization improvements, site architecture reviews and more.
  4. We’ll set up regular status calls with you and your marketing team. We’ll review all of our recommendations, report on performance and work with you on the SEO strategy.
  5. Every month, you’ll get regular performance reports of our law firm SEO initiatives. This will include data on organic sessions, visibility and leads from the partnership.

SEO will help your law firm stand out from the crowd. This means more relevant website traffic, increased visibility, and better business for you and your clients.

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Set Your Law Firm Apart With Advanced SEO Strategies for Lawyers

Our SEO services focuses on creating high-quality, unique content that attracts real online attention from customers that need legal help. Google recognizes that quality content as authoritative and that people trust your law firm’s website because they visit often.

Through links, social shares, and browser data, Google uses data on how customers visit your website and better understand that it’s one customers feel is worth looking at. With these signals, alongside solid technical SEO for lawyers, your site will increase in authority, trust, and rankings. This isn’t an overnight trick, but rather a lasting SEO strategy that will bring you more relevant traffic, leads, and clients, while also improving the overall structure of your brand.

Unlike other SEO agencies, we don’t do short term-hacks or use black hat techniques that might work for a few weeks, but ultimately can end up getting your law firm’s site penalized by Google. Instead, we operate within Google’s guidelines, but at a level that your competition can’t keep up with.

Check out some successful SEO campaigns we’ve created for a few of our legal clients below.

Keyword Research For Lawyers

In Go Fish Digital’s lawyer SEO services, we undertake comprehensive keyword research to understand the exact terms and phrases your potential clients are using when seeking legal services online. Our goal is to optimize your website for these keywords, making your law firm more visible to those who need your services the most.

Our keyword research begins with a deep understanding of the legal industry and your specific practice areas. Whether you specialize in personal injury law, criminal law, family law, or any other practice area, we identify the specific terms, questions, and phrases potential clients use in their search queries.

We then localize your keyword strategy to target potential clients in your specific geographical markets. By incorporating geo-specific terms into your keyword strategy, we ensure your law firm is more visible in local search results, reaching potential clients in your market.

Local SEO Services for Attorneys

Local SEO is key for most law firms as it allows for potential customers in your area to find lawyers to help with their legal troubles. Almost all “attorney” based searches show Google Map results in the search engines. The map results abide by their own set of SEO rules and are independent of Google’s “main” algorithm. Our local SEO services are aimed at optimizing your business for these local results.

We utilize a variety of techniques to increase your visibility in local search results. This includes optimizing your Google Business profile, category optimization, and creating a strategy around locally-focused content. Whether your a personal injury attorney or divorce lawyer, our goal is to ensure that when someone in your area searches for legal services, your firm is able to appear in Google’s local results.

Optimizing Google Business Profiles for Law Firms

Optimizing your Google Business Profile (GBP) is crucial for boosting your law firm’s local online presence. Our SEO team will start with citation building that ensures that your firm’s name, address, and phone number are accurately listed and categorized correctly across the web. We’ll also ensure that your profile includes a detailed description of your legal services.  We recommend updating your profile regularly with photos, posts, and operating hours as it can significantly improve your visibility.

Our team will help develop strategies to generate more client reviews on your GBP listing.  These real life review are vital for enhancing your firm’s credibility.  Our online reputation management team can actively managing and responding to reviews, both positive and negative, to show your commitment to client satisfaction and engagement. Positive reviews not only boost your local search rankings but also build trust with potential clients.

Our SEO for Lawyers services will also help with features like Google Business Posts to share updates, special offers, or legal tips can keep your profile dynamic and engaging.

5 Ways to Keep Your Content Strategy Flexible for a Changing Media Landscape

SEO Services for Legal Practice Area Pages

Practice area pages are a key part of an SEO strategy for lawyers. By ensuring that you have a page for every practice area that you offer (Car Accidents, Divorce etc), this ensures that search engines have pages to show for when prospective clients look for those exact services. You website should be fully utilizing practice area pages to ensure that you’re able to appear for any relevant queries.

The team at Go Fish Digital works with you help improve the visibility of these key pages types. We’ll provide on-page recommendations, identify new pages that could be created, recommend UX and architecture adjustments, advise on internal linking and more. Our goal is to ensure that your law firm is well optimized for the pages that matter most for your business.

Link Building Campaigns for Lawyers

In the legal industry, building trust is crucial, and link building is a vital part of establishing that trust online. At Go Fish Digital, we specialize in acquiring high-quality backlinks from authoritative sources. These backlinks serve as endorsements, signaling to search engines that your law firm is credible and authoritative.

Each backlink acts as a vote of confidence, enhancing your law firm’s website in search engine rankings and visibility.

Benefits of Our Link Building Services:

  • Enhanced Credibility: We secure backlinks from respected websites, reinforcing your law firm’s expertise and reliability.
  • Improved Search Rankings: Each quality backlink increases your site’s authority, improving its position in search engine results.
  • Increased Organic Traffic: Higher search rankings lead to greater visibility and, consequently, more organic traffic to your site.
  • Stronger Online Presence: Social interactions around your content create buzz and engagement, reinforcing your firm’s online presence.

Our comprehensive SEO services for lawyers are designed to help your law firm stand out in the competitive digital landscape. By integrating strategic link building with other SEO practices, we ensure your firm gains the visibility and credibility it deserves.

Example Link Building Campaign for Lawyers: Texting and Driving Statistics

A law firm client of ours in Los Angeles wanted the top rankings in Google for high-value DUI keywords. To attract high-quality backlinks that would affect their Google ranking, we executed a number of technical strategies and built content campaigns.

One of these content campaigns was a data compilation around texting and driving statistics. We developed the concept, conducted a custom survey, and pulled out the most eye-catching statistics of this campaign. Bringing attention to this hot-button issue, frequently covered by news sources, proved to be a very successful strategy for this campaign. This helped us land coverage in 20+ news outlets, including nine links with domain authorities over 60.

Before long, this law firm was ranking #1 for DWI and DUI terms in four major cities.

Types Of Lawyers That Use Our SEO Services

Go Fish Digital provides SEO support for a large variety of law firms. Below you can find some of the different types of lawyers that we provide SEO support for:

  • Corporate Law
  • Criminal Defense
  • Personal Injury
  • Family Law
  • Immigration Law
  • Employment Law
  • Bankruptcy Law
  • Real Estate Law
  • Intellectual Property
  • Environmental Law

Law Firm SEO FAQs

Law firm SEO consists of any action to improve the search engine visibility of a law firm site. While this can vary in strategy, common practices include optimizing Google Business profiles, adding new practice area pages, improving and optimization location pages, technical SEO and internal linking initiatives.

SEO is important for law firms as it helps drive new consultations and clients while keeping marketing costs down. Law firm advertising using channels such as Google Ads, trade shows, commercial advertising or sponsorships often comes at a high cost. SEO is an extremely effective channel that can drive targeted clients to the site without having to directly pay advertisers. Law firm SEO can also be extremely effective at targeting specific practice areas or geographies that your firm practices in.

Whether or not you need SEO support depends on factors such as your firms marketing mix and ability to generate new clients. In general, most law firms will benefit from SEO support as improved visibility can lead to better branding, user touch-points and ultimately conversions from search engines.

SEO services for lawyers costs between $3,000 and $14,000.  Prices can vary based on the number of law offices, size of your website, and technical needs to improve your sites rankings and earn more customers through organic search.  Additional services like link building and content creation can have additional costs.

It is worth paying an SEO company for support for your law firm if you desire to bring down the cost per acquisition for new customers over time.  While other marketing efforts usually have cost per acquisition costs that increase, SEO can increase organic traffic with a fixed monthly cost.

Last Updated: Oct 30, 2024

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