Media That Learns, Not Media That Spends
Programmatic & CTV
Advertising Solutions
When your media knows its next move, your spend goes further. Go Fish Digital turns Programmatic and CTV into signal-led systems that find the right audience, shape creative to how they spend their attention, and adjust as the world moves.
The result is media that thrives between reason and reach.
Impactful Numbers
90+%
CTV completion rates outperform all digital video formats.
96%
of new display ad spend will be programmatic through 2026.
90%
of display is programmatic. It’s not adoption. It’s intention.
Trusted by Industry Leaders Worldwide
Media That Doesn’t Work Alone
Programmatic and CTV work best when they understand the dynamics around them: the search patterns, category behavior, competitive noise, and cross-screen habits that shape attention.
We use those signals and pair them with creative that fits the moment.
Many teams can target. Fewer can turn those same signals into the decisions that move budgets, adjust reach, refine messaging, and sequence channels with intent.
And because we treat Programmatic and CTV as a system, your campaigns learn, adjust, and increase their impact over time.
Behind Go Fish Digital’s High-Performing Media
How Smart Media Moves
These are the steps behind the decisions that shape performance long before the first impression serves.
Finding the Right People
We use intent-rich audiences and platform intelligence, from search behavior to commerce signals, to prioritize where attention is most likely to convert, not just where impressions are easy to buy.
Shaping the Message
We tailor message length, tone, and sequence to the environments where it runs, shaping creative for the way people watch, scroll, or listen across CTV, YouTube, display, mobile, and audio.
Choosing the Right Surfaces
We deploy across YouTube, CTV, Google Display, MNTN, and commerce-driven DSPs like Criteo, selecting surfaces for lift, cost efficiency, and intent, backed by access to premium streaming inventory and large-scale DSP marketplaces.
Optimizing What Happens Mid-flight
Budgets, pacing, audiences, and creative shift as new signals emerge, keeping campaigns moving toward what’s working and away from what isn’t, and scaling what proves itself in the moment.
Measuring What Matters
We use view-through, lift, contribution, and efficiency metrics to reveal real impact across surfaces and give a clearer picture of what to shift, refine, or expand next.
What Success Looks Like
When media works as a system, you don’t just get reach. You get results that move your business.
Reach With Reason
Reach new audiences with precision, focusing on high-intent, brand-appropriate environments instead of irrelevant inventory.
Includes: audience development using intent, behavior, commerce, and contextual signals.
Smarter Spend
Media shaped by signals, not guesswork, lowers the cost of meaningful views, visits, and conversions.
Includes: bid and budget intelligence using pacing, frequency, and pattern-based adjustments
Attention That Holds
Creative built for each format captures and keeps attention, so every impression works harder and tells your story with more resonance.
Includes: creative adaptation for streaming, display, mobile, and audio environments.
Proven Effect
Measurement clearly shows results and each channel’s contribution, so you can see, compare, and scale what works.
Includes: transparent, decision-ready reporting that clarifies lift, contribution, and next moves.
Frequently Asked Questions
FAQs
Does programmatic save time?
It streamlines the mechanics of media buying, but the advantage isn’t just the automation. It’s the intelligence layered on top of it.
Why use programmatic and CTV together?
Because reach without relevance wastes money, and TV is too powerful to run on guesswork. Programmatic and CTV together combine TV’s sight, sound, and scale with precise audience control, so you can find specific audiences across streaming apps, control frequency and automate buys, connect screens for seamless retargeting, and measure real outcomes and ROI so every TV dollar works harder.
What platforms do you use?
We activate on leading DSPs and CTV platforms including Google DV360, YouTube, MNTN, Criteo Commerce Growth, and others based on where your audience spends time.
Does working with Go Fish Digital include preferred pricing or platform perks?
Our partnerships with DSPs and CTV platforms help secure strong inventory and competitive rates, but the real value comes from how we buy, not just where we buy. We use those relationships to widen your options, not limit them.
What programatic platforms do we work with?
Go Fish Digital regularly works with platforms such as 6sense and StackAdapt. However, we are open to other platforms.
What types of ad formats can be used in programmatic advertising?
Programmatic advertising supports a wide range of ad formats, providing flexibility and creative opportunities for your campaigns. Common ad formats include display ads (banners, images, rich media), video ads (pre-roll, mid-roll, out-stream), native ads (in-feed, recommendation widgets), and audio ads. These formats can be tailored to suit various placements, such as websites, mobile apps, and connected TV devices. The choice of ad format depends on your campaign goals, target audience, and the platforms where you want to reach your customers.
What targeting options are available in programmatic advertising?
Programmatic advertising offers advanced targeting options to ensure that your ads are shown to the most relevant audience. Some common targeting options include demographics (age, gender, location), interests, behaviors, contextual targeting (based on keywords or website content), device type, operating system, and even retargeting based on past interactions with your brand. Additionally, programmatic advertising allows for real-time audience targeting, where ads can be shown to specific users based on their online activities and behavior patterns. These targeting options enable you to refine your audience selection and deliver personalized, highly targeted ads that resonate with your ideal customers.
Where do programmatic ads appear?
Programmatic ads can appear across a wide range of platforms and channels, providing extensive reach and visibility for your campaigns. Each Demand-Side Platform (DSP) provides access to a specific pool of ad inventory from multiple publishers, websites, apps, and ad exchanges. Some common platforms where programmatic ads are displayed include:
- Websites: Programmatic ads can be shown on various websites across the internet. These ads can appear in the form of banners, images, native ads, or even video ads within designated ad spaces on websites.
- Mobile Apps: Programmatic advertising extends to mobile apps, allowing your ads to be displayed within popular applications that align with your target audience. This includes gaming apps, news apps, social media apps, and more.
- Video Streaming Services: Programmatic ads can be displayed on popular video streaming platforms and services, including OTT (Over-The-Top) platforms. This allows you to reach audiences consuming video content across various devices.
- Connected TV: With programmatic advertising, you can reach viewers on Connected TV (CTV) devices, including smart TVs and streaming devices. This enables you to deliver targeted video ads directly to users’ television screens.
- Audio Platforms: Programmatic advertising now extends to audio platforms, reaching users through audio streaming services, podcasts, and music apps, enabling you to connect with listeners during their audio experiences.
What level of control do I have over my programmatic advertising campaigns?
With programmatic advertising, you have a high level of control over your campaigns. You can set specific targeting parameters, such as demographics, interests, and behaviors, to ensure your ads reach the right audience. You can also define bidding strategies, budgets, and campaign objectives to align with your marketing goals. Additionally, programmatic advertising provides real-time analytics and insights, allowing you to monitor campaign performance, make data-driven optimizations, and adjust your strategies as needed. This level of control empowers you to maximize the effectiveness and efficiency of your programmatic advertising campaigns.
How does programmatic advertising integrate with other digital marketing strategies?
Programmatic advertising seamlessly integrates with other digital marketing strategies, enhancing their effectiveness and amplifying their impact. It can complement search engine marketing (SEM) efforts by reaching users who may not be actively searching but fit your target audience profile. It can also work in tandem with social media marketing, allowing you to extend your reach and engage users across multiple platforms. Programmatic advertising can support content marketing initiatives by delivering personalized ads that align with the content users are consuming. Additionally, it can be part of a holistic retargeting strategy, helping you re-engage users who have shown interest in your brand. By integrating programmatic advertising with other strategies, you create a cohesive and comprehensive digital marketing approach that maximizes your brand’s visibility, engagement, and conversions.