At Go Fish Digital, we start our journey by meticulously auditing your existing Google Ads account. Our goal is to identify opportunities for improvement, uncover hidden inefficiencies, and determine the overall effectiveness of your current campaigns. This process includes a comprehensive analysis of your keywords, ad copy, bids, and landing pages. Leveraging our findings, we craft a precise, data-driven strategy to improve your ad performance and maximize your ROI.

Your business goals are our most important KPI. At the outset, our team of Google Ads experts work closely with you to understand your business objectives, target audience, and desired outcomes. Whether you are focused on lead generation, increasing online sales, improving brand awareness, or driving traffic to your website, we tailor your Google Ads PPC strategy to align with these goals.

Go Fish Digital excels in designing Google Ads campaigns that resonate with your audience and get results. Using our industry knowledge, we fine-tune your targeting parameters such as geography, demographics, interests, and behaviors. Moreover, we make the most of Google’s advanced features like ad scheduling, bid adjustments, and ad extensions to create dynamic campaigns that effectively capture your audience’s attention and provoke action.

Your ad copy is a critical component of encouraging searchers to click through to your site. Our team of skilled copywriters develops compelling, targeted ad copy that speaks to your core audience and encourages click-throughs. By aligning your ads with user intent, we not only improve your quality score but also increase your chances of conversion. We continually A/B test our ads to identify the most impactful messaging and call-to-actions, ensuring your ads stay relevant and engaging.

A well-optimized landing page can dramatically improve your ad’s ability to connect with your customers and your content’s conversion rates. Our Google Ads experts analyze and optimize your landing pages for usability, relevance, and conversion. From creating compelling headlines and clear calls-to-action to page design recommendations, we make sure your landing pages work in harmony with your ads to provide a seamless user experience and drive conversions.

Transparency is at the heart of what we do. Each month, Go Fish Digital provides clear, concise reports that offer insights into your ad performance. You’ll have access to key metrics such as ROAS, conversions, revenue and more. We don’t just deliver data; we interpret it and offer actionable insights to continually improve your campaigns.