BROADCAST & STREAMING SERVICES
Unifying Traditional and Digital Reach
We plan and buy across both traditional broadcast and digital streaming platforms to help brands connect through sight, sound, and storytelling. Whether you’re running a national TV flight, a local radio spot, or a targeted streaming campaign, our media strategies are built to balance reach, frequency, and efficiency.
Bridging Traditional Reach with Digital Precision
Broadcast and streaming media combine the power of sight, sound, and storytelling. From linear TV to digital streaming, these channels drive awareness and influence by meeting audiences where they watch, listen, and engage most.
Our Approach
We blend the scale of broadcast with the precision of digital. By evaluating your audience, creative assets, and business objectives, we determine the right channel mix—linear TV, connected TV (CTV), terrestrial radio, or digital streaming audio/video—to deliver measurable results.
Why It Works
Consumers engage across multiple formats and screens. By integrating traditional and digital channels, we capture both the broad awareness of TV and radio and the performance-driven targeting of streaming platforms. This convergence ensures consistent brand messaging across every touchpoint.
Key Tactics
- Linear TV and radio media planning and buying
- CTV and OTT campaign activation
- Streaming audio and podcast placements
- Geo- and demographic targeting
- Cross-channel attribution and performance reporting
The Go Fish Digital Difference
Our team combines legacy media experience with digital fluency. We bridge the gap between brand storytelling and performance measurement, ensuring every placement supports your larger marketing ecosystem and drives business outcomes you can quantify.
Trusted by Industry Leaders Worldwide
Frequently Asked Questions
Broadcast & Streaming FAQs
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What types of OOH placements do you offer?
We plan and buy traditional billboards, transit signage, street furniture, airport placements, and digital out-of-home (DOOH) screens—customized to your audience’s geography and movement patterns.
How is OOH campaign performance measured?
We use mobile location data, impression estimates, and digital integrations (like QR codes or geofencing) to measure exposure, engagement, and downstream actions such as website visits or store traffic.
Can OOH advertising support digital campaigns?
Yes. OOH and digital channels work best together. When someone sees your outdoor ad, we can retarget them online through geofenced mobile audiences, reinforcing recall and improving conversion potential.
Is OOH effective for performance-driven goals?
While OOH excels at brand awareness, modern tracking allows it to contribute directly to performance objectives. We design OOH campaigns that influence both top- and mid-funnel metrics.
Do you handle creative production for OOH campaigns?
Yes. We collaborate with your team or creative partners to adapt assets for large-format and digital screens, ensuring visuals are impactful, legible, and optimized for each placement type.