International PPC Services
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Go Fish Digital creates tailored international paid media plans that grow your business overseas.
What Is International PPC?
International PPC is a strategic advertising approach that allows businesses to reach and engage with audiences across different countries and regions. International PPC involves creating and managing ad campaigns on various search engines and platforms, tailored to the diverse languages, cultures, and search behaviors of a global audience. By leveraging international PPC, businesses can effectively expand their market reach, adapt to local nuances, and drive targeted traffic from around the world, leading to increased brand awareness and growth opportunities in new markets.
When it comes to PPC advertising, going global can be a great way to expand your business and reach new customers around the world. However, it is important to understand the unique cultural and linguistic differences in each target market, as well as the varying levels of competition and advertising regulations, in order to maximize the effectiveness of international PPC campaigns.
Our Approach To International PPC
Country-specific campaign research
One of the most important aspects of international PPC campaigns is conducting thorough research on the countries you want to target. This includes understanding the local language, culture, and consumer behavior. We research keywords and phrases that are commonly used in the country and understand how the local users are searching. We also research the local competition and regulatory landscape.
Advertising Platform Recommendation
Our PPC agency helps you choose the right advertising platform for your international campaigns. In addition to search engines, social media platforms such as Facebook, Instagram, and LinkedIn can also be effective for international paid media campaigns.
Global PPC Campaign Management
Managing global PPC campaigns can be complex, especially when dealing with multiple languages, time zones, and currencies. Our experts create a clear strategy for campaign management that takes these factors into account. After setting up your unique campaigns, we continuously monitor and optimize them to improve their performance and boost your return on investment. “Set it and forget it” has never been in our vocabulary.
Translations
When it comes to international PPC campaigns, accurate translations are crucial. We work with experienced translators who not only translate your ads accurately, but also understand the nuances of the local language and culture.
Unified Reporting
Our team creates easy-to-read, transparent, and custom monthly reports that highlight the success of your campaigns across multiple countries and advertising platforms. By leveraging our insights and understanding the story behind the data, you’ll be equipped to make data-driven decisions in your target international markets.
International PPC FAQs
What advertising platforms do we work with?
Go Fish Digital regularly works with platforms such as Google, Bing, Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. However, we are open to other platforms.
Who will translate my ads?
Our in-house marketing experts speak several languages natively, including Spanish and French. For languages that we don’t speak in-house, we can provide directions to your local teams to translate ad copies and keywords.
Do I need to translate my website?
Whether or not you need to translate your website or landing pages depends on several factors such as your target audience, business type, budget, level of competition, and potential benefits. By carefully evaluating these factors, we can help you make an informed decision about whether or not to translate your website or landing pages.
What are the legal requirements for PPC advertising in other countries?
The legal and regulatory requirements for PPC advertising can vary greatly depending on the country and region. Some countries may require advertisers to obtain specific licenses or certifications to launch ads for certain industries. Other countries have stronger data privacy policies than others. Our team can help you research and understand the legal and regulatory requirements in each target market before launching an international PPC campaign to avoid any potential legal issues or fines.
What are some common mistakes to avoid when launching international PPC campaigns?
Some common mistakes to avoid when launching international PPC campaigns include: not researching the target market thoroughly enough, assuming that a successful PPC campaign in one country will automatically translate to success in another country, failing to properly localize ad copy and landing pages, and not taking into account cultural and linguistic differences in messaging and imagery. Our experts will research each target market and tailor the PPC campaign accordingly to increase the chances of success.