What Is B2B PPC?
B2B PPC, or Business-to-Business Pay-Per-Click, is a digital marketing strategy where businesses pay an online platform (like Google Ads) every time a user clicks on their advertisement. This model is particularly used by companies that sell products or services to other businesses, not directly to consumers. It provides these businesses with a targeted approach to reach potential clients or partners by appearing in relevant search results or digital spaces, ultimately helping to drive traffic, generate leads, and increase sales.
A Conversion Focused Approach For PPC
At Go Fish Digital, revenue and leads are our primary KPIs. Whether you’re looking to drive more SQLs or identify a scalable lead generation strategy, our paid media team will have your conversion goals top of mind. Our B2B PPC agency works with you to identify the KPIs that drive business results and develop our PPC strategies to meet those objectives.
Reduce Wasted PPC Ad Spend
As B2B PPC campaigns scale, it’s extremely common for wasted ad spend to occur. Google ads campaigns may bid on queries that don’t convert and paid social might not be driving expected results. We’ll review your existing PPC campaigns to find instances of wasted ad spend on low performing ad campaigns or queries that aren’t relevant to your business.
Integrated PPC Reporting For B2B
In B2B, it’s extremely common for teams to track core conversions outside of just Google Analytics. Our PPC team has experience in working with other marketing technology in order to accurately report on the campaigns that are driving your business goals. Our team has experience working with platforms such as:
- HubSpot
- Salesforce
- Domo
- Looker
Stay Top Of Mind With B2B PPC Retargeting
In B2B industries, the sales and marketing cycle are notoriously long. It can sometimes take months between the first impression of your brand to a customer finally converting. For this reason, retargeting is an extremely important component of a B2B PPC strategy. Retargeting allows your ads to display to users who have already visited your site. This allows your brand to stay top of mind until the right moment when users are ready to engage.
B2B PPC Landing Page Optimization
It’s important to ensure that your campaigns are doing more than just driving traffic. Ensuring that your landing pages convert into qualified leads is equally as critical. At Go Fish Digital, we’ll provide your team with recommendations and insights to improve the conversions of your key landing pages. Our PPC team will analyze your site data and then partner with our award-winning designers to ensure that your landing pages follow conversion best practices.
Multi-Funnel B2B PPC Strategy
Go Fish Digital crafts PPC strategies to guide potential buyers through each stage of this journey. We employ a strategic blend of targeted PPC tactics to generate awareness, using broad-reaching campaigns that highlight your unique value proposition. As potential clients move further down the funnel, our focus shifts to more specific, intent-driven advertisements that address the nuanced needs and pain points of your audience.
This is complemented by retargeting strategies that keep your brand top-of-mind and encourage deeper engagement. Throughout this process, we continually refine our approach based on performance data, ensuring that each campaign element is optimized for maximum impact. By advising on and implementing these comprehensive multi-funnel PPC strategies, we effectively bring B2B buyers from a state of awareness to the decisive action of conversion, facilitating a smoother sales process and driving tangible results.
B2B PPC FAQs
PPC stands for “pay per click” and is a channel used by businesses to drive more traffic and leads to their sites. PPC initiatives require your business to pay for each click to the website. This means that you’re only billed if a user actually visits your page.
PPC is as a crucial marketing channel for B2B companies, serving as one of their most impactful marketing strategies. It transcends being a mere SEO booster and brand awareness enhancer; it is a formidable instrument capable of transforming potential leads into actual customers
There are several effective ways for B2B companies to utilize PPC. Some best practices include bidding on keywords that reflect bottom of the funnel queries, identify competitor keywords to bid on, optimize your landing pages to improve conversions and more.
B2B PPC Case Study
260% Return On Ad Spend For B2B Website
B2B Client Sees 260% ROAS With PPCReady to Improve Your Demand Generation?
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