Paid Media Services
Performance-Driven
REQUEST PROPOSAL Paid Media Services
Maximize your brand’s visibility, reach high-intent audiences, and drive measurable ROI with integrated paid media strategies across search, social, shopping, and programmatic platforms.
We get results for our clients:
2,345%
Increase in Meta revenue YoY for Willow Boutique
305%
Increase in revenue from paid search ads for Cailini Coastal.
260%
ROAS within six months for The Harris Poll.
Omnichannel Expertise
From Google Search to TikTok, YouTube to CTV—we help brands connect with high-value audiences across the full media landscape. Our platform-specific strategies are tailored to meet your business goals, whether you’re focused on sales, leads, or brand visibility.
Data-Driven Audits & Opportunity Mapping
We begin every engagement with a cross-channel audit of your paid media programs—spanning Google Ads, Meta, TikTok, Google Shopping, programmatic display, retail networks, and streaming platforms. We assess campaign structure, audience segmentation, creative performance, bidding strategies, product feeds, and conversion paths. Using this data, we develop a strategic roadmap to eliminate inefficiencies and improve ROAS across all active and potential channels.
Aligning Paid Media Strategy to Business Goals
Your goals define our strategy. Whether you’re focused on driving ecommerce sales, lead generation, in-store traffic, or brand awareness, we align each campaign—across search, social, and video platforms—to meet your KPIs. Our team works closely with you to ensure targeting, messaging, and media mix match your business objectives.
Campaign Architecture Across Platforms
We design campaigns that are built to scale and optimized to convert. From keyword builds in Paid Search to audience frameworks in Programmatic and Meta, we set up targeting, placements, budgets, and bidding models with performance in mind. We also leverage advanced platform features—like Google’s Performance Max, TikTok Spark Ads, and CTV geo-targeting—to ensure campaigns are personalized and relevant.
Creative & Ad Copy Development
Compelling creative is key to driving performance. Our team develops high-converting ad copy for Paid Search and script frameworks for YouTube and CTV, alongside thumb-stopping visuals for social platforms like TikTok and Instagram. We tailor every creative asset to platform norms and user behavior—while continually A/B testing variations to maximize engagement and conversions.
Landing Page & Funnel Optimization
Even the best ads need high-performing destinations. We analyze and optimize your landing pages to ensure continuity between ad messaging and user experience. From ecommerce product pages to lead gen forms, we focus on improving usability, speed, mobile performance, and conversion rate—maximizing the value of every click.
Cross-Channel Reporting & Optimization
Transparency is central to how we work. You’ll receive clear monthly reporting that includes ROAS, CPA, conversion volume, revenue, and platform-level insights. Our team interprets the data, recommends improvements, and iterates campaigns across Paid Search, Shopping, Social, CTV, and more—ensuring continuous performance gains.
Our Paid Media Services
Go Fish Digital’s paid media services are data-driven and led by experienced strategists who have successfully managed campaigns across a wide range of industries. Our approach is built on proven frameworks, platform expertise, and performance-focused execution—driven by attention to detail at every stage of the process.
Cross-Channel Paid Media Services That Deliver Results
We build performance-driven paid media programs that increase visibility, drive conversions, and scale customer acquisition across the platforms that matter most. From high-intent search to full-funnel video and shopping campaigns, our strategies are designed to maximize ROAS and align with your growth goals.
Paid Search
Our paid search strategies are built to capture high-intent demand at the moment users are searching. Using Google Ads, Performance Max, and Bing Ads, we structure campaigns around your products, services, and audience behavior—optimized for conversions, not just clicks.
Paid Social (Meta & TikTok)
We run high-impact social ad campaigns across Meta (Facebook, Instagram) and TikTok that engage users throughout the funnel. Whether you’re driving leads, app installs, or purchases, our creative and targeting strategies are tailored to each platform’s unique behavior patterns.
Google Shopping
We optimize Google Shopping feeds and campaigns to get your products in front of high-intent buyers. Our team ensures your listings are structured for maximum visibility, with product titles, images, and structured data aligned to shopper behavior.
Programmatic Display
We use programmatic display to reach users at scale with hyper-targeted creative that supports both awareness and remarketing objectives. From prospecting campaigns to dynamic retargeting, we manage full-funnel display strategies using platforms like DV360 and The Trade Desk.
Retail Media
Our retail media campaigns help you win visibility on marketplaces like Amazon, Walmart Connect, and Instacart. We optimize product listings, manage ad placement, and use retail-specific targeting strategies to drive bottom-line sales within these high-conversion environments.
Connected TV (CTV)
We bring your brand to the big screen with CTV campaigns that deliver premium video ads to streaming viewers on Hulu, Roku, YouTube TV, and more. Our media plans target by household demographics, behavioral signals, and geo-location to maximize efficiency.
Get In Touch
Ready for an agency to exceed your expectations? Ask for a custom paid media audit from Go Fish experts.
Featured case study
BetterUp Uses Testing To Determine The Lowest CPL Channel
Through structured testing, we identified the most efficient platform and drove improvement over conversion goals while lowering overall CPL.
114%
Conversion improvement over the goal.
71%
Of conversions from LinkedIn & Facebook.
featured case study
Paid Advertising Success From Performance Max Testing
Joybird embraced Performance Max in its alpha stage, showing bold trust in innovation and data-led strategy—without a proven roadmap.
95%
Increase in revenue
40%
ROAS improvement
featured case study
How Solly Baby Grew While Lowering Cost Per Acquisition
Solly Baby partnered with Go Fish to scale smart—lowering acquisition costs and driving 46% YoY revenue growth with a full-funnel strategy rooted in data and brand-first thinking.
54%
Growth in new customers acquired YoY.
46%
YoY revenue growth.
Trusted by Industry Leaders Worldwide
The Benefits Of Paid Media Services
Cost-Effective at Any Scale
Paid media doesn’t have to break the bank. With smart bidding strategies, audience targeting, and ongoing optimization, we help you get the most out of every dollar—whether you’re scaling nationally or running niche campaigns. From Paid Search to Programmatic and Retail Media, we tailor budgets to meet your ROI goals.
Immediate Visibility & Scalable Reach
Our paid media campaigns deliver results fast. Whether it’s high-intent traffic from Google Search, immersive video views on YouTube and CTV, or product visibility via Google Shopping and Retail Media, you can launch quickly and begin driving qualified traffic within days.
Precision Targeting with Measurable Results
We use advanced targeting—by keywords, behavior, demographics, interests, and platform signals—to ensure your ads reach the right audience at the right time. Every campaign is trackable, with transparent reporting on key metrics like ROAS, CPA, conversion volume, and customer engagement.
Frequently Asked Questions
FAQs
Everything You Need to Know About Our Paid Media services
What paid media platforms does Go Fish Digital specialize in?
We manage campaigns across all major performance media platforms, including Google Ads, Meta (Facebook & Instagram), TikTok, YouTube, Google Shopping, Amazon, programmatic display platforms like DV360 and The Trade Desk, and streaming services for CTV advertising.
How does retargeting work across platforms?
Retargeting allows us to re-engage users who have previously interacted with your brand—whether they visited your website, watched a video, or added a product to their cart. We use pixel and event tracking across platforms like Meta, Google, and programmatic networks to serve personalized ads that bring users back to convert.
What targeting options are available for paid campaigns?
We offer robust demographic, geographic, and psychographic targeting across all platforms. Depending on the channel, we can target users based on interests, behaviors, purchase intent, job titles, device usage, household income, and more—ensuring ads reach the most relevant audiences.