Creative Campaigns Rooted in Research
Campaign Development
Services
This is our fully integrated agency’s time to shine. Strengthen the impact of your creative campaigns and reach the right audience with relevant messaging that is backed by real insights.
We get results for our clients:
Insights, Meet Big Idea
Create Connection That Inspires Action
Research lays the foundation for big ideas. Understanding your audience’s behaviors, barriers, and goals allows the creative to feel more personal and meaningful. Creating from a place of intentionality and empathy ensures you’re putting your audience first, which leads to emotional resonation and brand trust.
We’re All Captivated by a Good Hook
And we’ll put that same energy into your campaigns too. Our team has the experience working on award-winning campaigns that fine tune insights into a big idea that hooks your audience and captures results.
Art + Copy = Unified Story
Impactful visuals and compelling storytelling bring an idea to life. The two work side-by-side to capture attention, set the emotional tone, and create a cohesive message destined to stop the right audience mid-scroll.
Frequently Asked Questions
FAQs
We told you our favorite part of campaign development is a brainstorm, so we’ve thought of a few questions to help you better understand this service.
Still have questions?
Let’s work together to develop creative campaigns that get attention and drive action.
How do the teams at Go Fish work together to build integrated creative campaigns?
Our teams are as integrated as the campaigns, which means they’re really integrated. Brand strategy and research kick it off by setting the tone of the direction for the project based on your audience and brand goals. From there, art and copy work in tandem to shape a unified story that reinforces the overall strategy. Each concept is then pressure-tested across audiences, channels, and contexts to ensure it resonates and performs accordingly.
Can one campaign idea work across multiple channels?
Absolutely! The core campaign idea will remain a consistent narrative, and our art and copy teams are skilled at flexing the execution to meet the unique needs of each channel to ensure the message feels cohesive, relevant, and impactful across the board.
How do you measure campaign performance?
We find it’s best to measure campaign performance through a custom measurement strategy. We’ll work together to create KPIs tailored to your goals, audiences, and channels. Our creative testing capabilities allow us to optimize and validate ideas across multiple stages of the process. Whether it’s pre-concepting, pre-launch, or in-market, we can ensure the campaign will drive meaningful impact in real time.