State of Social 2026
Your audience is making decisions before they ever reach your site. This report breaks down how social platforms now handle discovery, validation, and purchase in one continuous flow.
Inside you’ll find:
- Where social replaces search, reviews, and landing pages.
- Which signals influence AI-driven recommendations.
- Why traditional attribution breaks down inside social.
- Platform-specific shifts that change buyer behavior.
- Where teams overspend effort with minimal return.
The Proof Is In The Numbers
58%
of social users now purchase directly inside platforms without visiting a website.
3×
more trust is placed in creator demos compared to polished brand-produced ads.
28%
more conversions occur when ad copy uses emotional language instead of neutral phrasing.
1/2
of consumers have purchased after discovering a product through AI search.
Why Your Website Is No Longer the Decider
Most buyers now decide and purchase without ever visiting a landing page. Inside, you’ll see how demand forms inside feeds—and how to influence decisions you never see in traditional analytics.
