Expert Guide to Paid Search: Improve ROAS & Efficiency
Google and Microsoft Ads each offer unique strengths—Google for reach, Microsoft for cost-efficiency and buying power. Understanding their differences helps you choose the right strategy.
Download your guide to learn:
- Key differences between Google Ads & Microsoft Ads.
- How Microsoft Performance Max compares with Google Performance Max.
- The best ways to leverage paid search across platforms to grow your brand.
- Next-level tips for each platform and real case studies about how they impact brands.
TikTok Shop by the Numbers
+18%
increase in conversions on average for advertisers using Performance Max campaigns
+75%
YoY revenue increase driven by Microsoft Ads for DK Hardware
146%
YoY increase in Microsoft Ad revenue for Styles Logistics
1,539%
ROAS from Microsoft Ads with advanced audience targeting
Smarter search. Sharper results.
Our expert guide to paid search unpacks exactly how to get more out of your Google and Microsoft Ads. From Performance Max tactics to conversion tracking best practices, this white paper gives you proven strategies to boost ROAS and uncover efficiencies across platforms. Whether you’re scaling ecommerce or managing lead gen, this guide shows you how to turn paid search into a true growth engine.
