The Hidden Cost of Fragmented Marketing for B2B SaaS
Disconnected teams and messy reporting quietly drive up acquisition costs for SaaS marketers. This whitepaper reveals how unified AI-driven marketing delivers measurable performance gains.
Inside you’ll find:
- Where budgets get wasted without a connected system.
- Why SaaS messaging doesn’t translate inside AI-driven search.
- How a single source of truth accelerates ROI.
- What unified execution looks like across paid, organic, and creative for SaaS.
The Proof Is In The Numbers
89%
of B2B tech buyers use generative AI during their software research process.
$300k+
in annual budget is lost to overlapping retainers and misattributed media inside mid-market SaaS teams.
60%
of SaaS buyers abandon vendors when AI Search and Website content doesn't align.
7+
different systems typically store customer engagement data for SaaS companies.
How Misattribution Eats Into Growth Spend
Multiple agencies and tools often measure the same campaigns, but none reveal which channel earns revenue. Inside, you’ll see how unified data cuts unnecessary spend and builds a single performance story your team can defend.
