Go Fish Insights: The New Google Growth Ecosystem
Proprietary insights from our Google partnership event show how Google’s AI, search, and commerce surfaces are reshaping discovery, consideration, and conversion.
Inside you’ll learn:
- Why measurement needs to move past clicks and ROAS to capture real growth.
- How YouTube is quietly becoming one of Google’s biggest visibility channels.
- How AI Max is changing the way Google interprets intent.
- Where discovery is now happening across the full Google ecosystem.
The Data Behind Modern Google Growth
14%
more conversions are typically seen when advertisers activate AI Max in Search
1B
monthly active users are now using AI Mode.
61%
of consumers are more likely to use YouTube or Google to research products and brands.
75%
of people say AI Mode helps them make faster, more confident decisions.
The New Google Growth Ecosystem
Google growth now depends on how well your brand can create demand, shape understanding, and capture intent across the full Google ecosystem.
1. Create Demand
Use YouTube, Shorts, CTV, Demand Gen, and creative to build interest before people search.
2. Shape Understanding
Help Google understand what your brand does, where you have authority, and why you should be included in AI-driven answers.
3. Capture Intent
Convert demand across Search, AI Max, Shopping, Performance Max, and commerce experiences when customers are ready to act.
