Holiday Checklist for Google Ads Campaigns
As the 2024 holiday season approaches, businesses face a unique set of marketing challenges and opportunities. This checklist provides actionable insights into the most relevant trends and tactics, designed to help you maximize the impact of your Google Ads campaigns during the most critical time of year.
Download your checklist to access:
- The top 3 factors influencing consumer behavior this holiday season
- When 49% of US shoppers plan to do the bulk of their shopping
- 5 key factors for optimizing your holiday Google ad campaigns
Why Smart Planning Matters
94%
of shoppers search for a deal when shopping online
75%
of consumers say they are willing to pay more for personalized experiences
53%
believe its important to clearly communicate the quality of an item
60%
of shoppers say they would be open to purchasing from new retailers
Get ahead of the Holidays, not caught in them
This guide breaks down the biggest trends and proven tactics to help you win Q4 with Google Ads. From strategic spend shifts to smarter creative and feed updates, it’s packed with actionable insights to help you hit your goals and finish the year strong.
