What We Mean By “Creative”: Moving Past Jargon to a Strategic Framework
“Creative” has become a catch-all, but when strategy and performance aren’t connected, results suffer. Get the resource your team needs to connect creative strategy to business outcomes with a step-by-step, data-driven framework.
Download your guide to access:
- Step-by-step instructions for building your own creative strategy from the ground up.
- Tactics to gain organizational buy-in on your creative strategy.
- Seven guiding principles to ensure your creative strategy drives business success.
About the Author, Jenny Frey
Senior Director of Brand + Content Strategy
Jenny oversees a team of writers, creative strategists, content strategists, and SEO experts in the Phoenix division of Go Fish. She brings the creativity of a writer, the discipline (and background) of an academic, and the strategic thinking of a seasoned marketer. She excels at understanding business goals and user needs to develop successful, actionable, and creative marketing solutions.
