AI Search Executive Brief: How GEO & PR Drive Revenue and Reduce CAC
A concise look at how generative AI is rewriting search, and what marketing leaders need to know to stay visible as discovery evolves.
Your brief breaksdown:
- Insights from Go Fish data on PR-driven visibility gains.
- Evidence that GEO and earned coverage reduce acquisition costs.
- Patterns defining how AI platforms shape visibility.
- Results from a SaaS case study showing measurable citation growth and performance lift.
The Proof Is In The Numbers
86%
of citations in AI-generated answers come from brand-owned or brand-managed sources.
600k
media sources are tracked by AI-powered monitoring platforms worldwide.
1 billion
prompts per day are requested through ChatGPT.
60%
of “informational” search queries now trigger an AI Overview as the top result.
See How Visibility Is Being Redefined
AI systems favor credibility over keywords. Learn how PR, GEO, and structured content together determine who appears inside AI summaries.
