ON-DEMAND WEBINAR
What’s Actually Working in eCommerce Paid Social: Meta, Instagram, & TikTok
Your webinar takeaways:
- The creative formats converting best right now.
- How TikTok is driving full-funnel growth for eCommerce.
- What’s working on Meta and Instagram, and what’s wasting spend.
- How Meta’s AI ranks ads using semantic signals.
- How to fix misaligned creative that’s wasting your budget.




25%
of TikTok users run a search within 30 seconds of opening the app.
60%
of Instagram users discover new products while scrolling the app.
2 Billion
shoppers are projected to have bought something from social media in 2025.
39%
of consumers say Facebook is their first choice for shopping via social media.
Where Engagement Meets Conversions
Nearly two-thirds of social media users have purchased directly through a platform in the past year—adding up to almost 2 billion buyers in 2025. Social commerce is no longer a niche trend; it’s where customers are already shopping, discovering, and converting. Download now to learn how to capture your share of this growing market.
thought leaders
Your Speaker Lineup

Lauren Lyster
SVP of Social Media
Lauren is a digital marketing executive with 10+ years of experience in performance marketing. She’s led high-performing teams to deliver full-funnel activations using data-driven, innovative strategies, and stays ahead of trends to drive business growth.

Meghan Houston
Managing Partner
In her 5+ years at Agital, Meghan has been developing innovative digital marketing strategies that drive client growth. From leading a team responsible for all client deliverables to directly supporting some of Agital’s largest clients, Meghan’s efforts have consistently resulted in remarkable growth for the brands she manages. Meghan is proud to help clients navigate the dynamic world of digital marketing while always focusing on underlying performance.
See How We Can Help You Drive Impact
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