ON-DEMAND WEBINAR
The GEO & PR Strategies That Get You Found in ChatGPT & AI Search
Your webinar takeaways:
- Why PR now drives as much visibility as SEO.
- How AI engines source brand info, and how to shape it.
- The links and mentions that carry weight with LLMs.
- How to influence knowledge panels and entity-driven results.
- Real client examples of PR + GEO fueling AI visibility.
23%
lower bounce rate from AI referral traffic
3 in 4
AI answers cite PR-driven content like articles, reviews, or interviews
88%
of marketers say media mentions improved AI visibility.
40%
higher CTR for brands with optimized panels.
AI Search Depends on Reputation
3 in 4 AI results cite panels, Wikipedia, or news. That means your brand’s visibility depends on reputation signals beyond rankings. We’ll show you how to shape them.
thought leaders
Your Speaker Lineup
Kalina MacKay
Senior Vice President of Owned Media
Kalina MacKay oversees owned media at Go Fish Digital, including the digital PR, SEO, email marketing, and ORM teams. With natural passion, Kalina has a track record of creating innovative, newsworthy content that creates massive buzz and drives record results. She has produced and pitched campaigns that have been featured in the Washington Post, Forbes, Business Insider, Cosmopolitan, and countless other reputable outlets.
Patrick Algrim
Senior SEO Strategist
Patrick Algrim is a Senior SEO Strategist at Go Fish Digital with 8+ years of experience. He combines a background in software and product development with expertise in technical audits, content optimization, and scalable SEO strategies, working with brands ranging from CVS Health to SaaS startups.
Lanie Martin
Digital PR Manager
Lanie Martin is a Manager on the Digital PR team, specializing in the strategy, planning, and execution of high-impact campaigns. With a proven track record of producing more than 100 digital PR campaigns for over 30 clients, she has experience delivering measurable results across industries. In addition to her expertise in campaign development, she mentors team members and leads the internship program, helping shape the next generation of digital PR professionals.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.