On-demand webinar
Master Google and Bing’s PMax to Scale eCommerce Revenue
Your eCommerce webinar takeaways:
- How to structure campaigns that drive more revenue.
- How to outsmart AI with precision bidding and better ROAS.
- How to use audience signals to boost conversions.
- How to improve ad performance with better creative.
- How segmentation gives your campaigns an edge.
80%
of Performance Max advertisers are not using audience signals effectively.
4x more
conversions happen when audience signals are layered with product segmentation.
82%
of Google ad revenue now comes from AI-driven campaigns like Performance Max.
35%
of eCommerce brands say Performance Max improved their ROAS within 90 days.
Smarter Strategies, Bigger Results.
Don’t be one of the 80% of Performance Max advertisers that leave money on the table. Learn how to outsmart automated bidding, harness audience signals, and structure campaigns for maximum ROI. Get the expert tactics top brands use to scale faster, convert better, and dominate in 2025.
thought leaders
Your Speaker Lineup
Logan Durant
VP of Paid Media Strategy
Logan has been with Go Fish for 11 years. He launched the agency’s Google Shopping and Marketplace services, and has been building high-performing search marketing teams ever since. Today, he helps create paid advertising strategies for Go Fish’s largest clients. In his spare time, Logan can be found playing soccer with his two boys or strumming chords on his guitar.
Laura Peterson
Managing Director
Laura Peterson, Managing Director at Go Fish, brings nearly a decade of expertise in e-commerce and paid media, driving growth for clients across industries like sports equipment, electronics, and household appliances. A Google-certified leader in Performance Max, Shopping Ads, and analytics, she develops data-driven strategies that deliver maximum ROI while leading teams to create innovative, results-focused solutions that move businesses forward.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.