On-demand webinar
Smarter Marketing in 10: Performance Creative
The biggest growth lever in paid social today isn’t targeting or media buying — it’s creative. As platforms evolve and attention becomes harder to capture, marketers need systems that allow them to create, test, and iterate faster than ever before.
You’ll learn:
- Why speed and testing volume have become advantages in paid social.
- How native-style content is outperforming traditional polished creative.
- The key creative elements that impact performance in the first few seconds.
- Where AI fits into the modern creative production process.
The Data Behind High-Performing Creative Programs
56%
of campaign outcomes are attributable to creative.
11x
more creative variants are tested by top-performing advertisers compared to others.
50%+
of an ad's performance potential is driven by creative quality.
8%
higher conversion rates are associated with brands that consistently launch and test new creative variations.
The Creative Mistakes Costing Brands Performance
Creative performance rarely breaks because of a single issue. It’s usually the result of weak testing, stale assets, and missed opportunities to iterate. Watch now to learn how top brands avoid these mistakes and scale what works.
Common mistakes:
- Weak or nonexistent testing frameworks.
- Poor hooks in the first three seconds.
- Creative fatigue from overused assets.
- No system for scaling and learning from creative experiments.
- Too much focus on production quality instead of audience engagement.
thought leaders
Your Speaker Lineup
Kimberly Anderson-Mutch
Director of Content
As Director of Content at Go Fish Digital, Kimberly Anderson-Mutch leads the development of integrated marketing programs designed to drive growth across B2B and enterprise audiences. Her work centers on unifying content, search, PR, and paid strategies into cohesive go-to-market initiatives that improve lead quality.
Ethan Kramer
Managing Partner & Social Media Practice Leader
Ethan Kramer is a seasoned entrepreneur and the founder of EK Creative (now Go Fish), a trailblazing social commerce and digital marketing agency, a certified CommentSold Partner, and one of the first TikTok Shop Partners in the US. Ethan and his team have helped clients generate over $1,000,000 in GMV (gross merchandise volume) on TikTok Shop—in under 28 days—solidifying our leadership status in leveraging emerging platforms for eCommerce success.
Gregg Hecht
VP of Performance Creative
Gregg Hecht leads our Performance Creative practice at the intersection of brand and growth. With 15+ years of branding and marketing experience, He’s obsessed with using AI, design systems, and efficiency frameworks to unlock smarter, faster creative work.
Watch the Session
Many brands are still treating creative like a one-time deliverable instead of an ongoing testing program. Watch now to learn how to build a more effective approach.