Lucas Sea leads Product Strategy and Operations for TikTok Shop Ads across agencies in North and Latin America. With 7+ years of experience in strategy, analytics, and business operations, he helps advertisers identify growth opportunities, improve campaign performance, and scale through solutions like GMV Max.

Erica Riordan is an Agency Partnership Manager on TikTok’s Global Business Solutions team. She partners with leading independent agencies and their clients to develop paid media strategies, optimize performance, and drive results on TikTok, bringing experience across digital advertising, product adoption, creative execution, and event planning.

Cole Mancini is a growth strategist specializing in brand development, social commerce, and digital marketing. From helping Simply Noelle become the #1-ranked wholesale fashion brand to leading social commerce at Go Fish, she develops strategies that help brands scale quickly, unlock new revenue streams, and drive measurable results.

Ethan Kramer is an entrepreneur and founder of EK Creative, now Go Fish, a social commerce and digital marketing agency. As an early TikTok Shop Partner in the US, Ethan and his team have helped brands generate significant GMV through emerging platforms and innovative eCommerce strategies.

Lauren Lyster is a digital marketing executive with 10+ years of experience in performance marketing and full-funnel strategy. She leads high-performing teams and develops data-driven activations that drive business growth, combining expertise in business development, trend-spotting, strategic planning, and adapting quickly to evolving digital opportunities.