ON-DEMAND WEBINAR
Why Your Google Ads Waste Budget. And 5½ Fixes That Work.
Your on-demand webinar takeaways:
- Five and a half common setup flaws that quietly drain performance.
- How to stop paying for traffic that doesn’t convert.
- The tracking gaps that throw off your numbers.
- Smarter campaign structures that align with business goals.
- Quick, clear steps you can take before Q4 hits.
27%
higher conversion on Google vs Bing.
3.3x
higher CTR for ads with optimized structure.
63%
of users click a Google ad.
246M
unique U.S. users reached monthly via Google Ads.
3.3x CTR Starts Here
Most teams don’t realize how much ad performance they’re leaving on the table. Accounts with optimized setup see a 3.3x higher click-through rate, but that’s only part of the bigger picture. From tracking issues to targeting flaws, this session breaks down where performance really slips and how to fix it.
thought leaders
Your Speaker Lineup
Thomas Driver
Senior Director, Paid Media
Thomas Driver is Senior Director of Paid Media – Search at REQ, where he specializes in building high-performing ad strategies across Google and Amazon. He brings over eight years of experience managing spend, optimizing account structure, and fixing tracking issues for brands like bareMinerals, The General, and Centene. Thomas is known for turning underperforming campaigns into efficient, goal-driven programs that scale.
David Dweck
EVP and GM
David Dweck is the EVP & General Manager of the E-Commerce Division at Go Fish Digital. With over 15 years of experience leading high-performing paid media and SEO teams, David specializes in building integrated strategies that drive growth across the funnel. He previously oversaw $3 billion in client ad spend at Wpromote and scaled a 300-person team across search, social, and creative. At Go Fish, he leads the charge in helping eCommerce brands stay ahead of changing SERPs and AI-driven search—bridging the gap between paid and organic to maximize visibility and ROI.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.