On-demand webinar
The CMO Nightmare: AI Is Breaking Your Marketing Metrics (And How To Fix It)
Your eCommerce webinar takeaways:
- Metrics that actually tie to revenue in an AI-first world.
- How to quickly uncover reporting gaps & prove impact.
- How AI discovery is reshaping the funnel.
- Why ROAS, bounce rate, and branded traffic mislead your team.
74%
of CMOs say proving ROI is harder now.
12
average touchpoints in a B2B buyer journey today.
7.6%
increase in branded search spend post-AI rollout.
57%
of GA4 setups are not customized for revenue attribution.
Visibility ≠ Value Without Proof
74% of CMOs say proving ROI is harder now than it was two years ago—and if that sounds familiar, you’re not alone. This webinar breaks down how AI is disrupting attribution models and what modern CMOs are doing to stay ahead. Get the tools, strategies, and metrics that actually tie marketing to revenue—before your budget’s on the line.
thought leaders
Your Speaker Lineup
Meghan Houston
Managing Partner
Meghan Houston, Managing Partner at Go Fish, is a powerhouse in digital marketing, with over six years of expertise driving transformative growth for top brands including Olaplex, Zappos, EY, Jelly Belly, and more. Known for her strategic vision and hands-on leadership, Meghan excels at turning complex challenges into measurable successes, helping clients thrive in today’s ever-evolving digital landscape
Rebecca Antonellis
VP SEO & Owned Media
As a tenured leader at Go Fish for 11 years, Rebecca and her team drive program and service innovation for SEO, content, conversion testing, email, and SMS marketing. She is responsible for (and passionate about!) establishing best practices and enhancing process for client audits, strategy development, delivery, and reporting that aligns with Google’s changing algorithm and delivers the best results for Go Fish clients.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.