Tourism Marketing & Business Events Experts in Jacksonville
Florida base. International reach.
Our Jacksonville team is made up of destination specialists with tourism experience and B2B marketing expertise who drive growth in group, leisure, and business travel.
Trusted by Leaders in Destination Marketing
- Atlanta Convention & Visitors Bureau
- Choose Chicago
- Destination Toronto
- Destinations International
- Los Angeles Tourism & Convention Board
- San Francisco Travel Association
- Visit Phoenix
- And more
Built From Expertise
Many teams offer specialization. Others offer scale. Few offer both. For more than a decade, the Jacksonville team earned a niche living inside the meetings, conventions, and sports ecosystems, treating events not as a category but as a craft. That’s why the work of our team gives travel and tourism organizations across North America an edge that delivers measurable outcomes.
Marketing That Works as One
As destination marketing evolves, treating leisure and group business as separate lanes leaves value on the table. Leisure shapes perception, perception drives consideration, and consideration fuels group business. Brand awareness and destination reputation increasingly influence meeting planners and B2B decision-makers long before an RFP is submitted.
Designed for this reality, Go Fish Tourism + Business Events offers a holistic approach that helps destinations drive midweek business and stabilize demand year-round by connecting leisure, group, and business travel.
Your Strategic & Execution Partner
We work alongside destination teams to connect strategy, storytelling, and sales into one cohesive system. Here’s how that support shows up in practice.
- Navigating the Business Events Pivot: How to leverage local partners and place brand through community and businesses.
- Future of B2B Marketing: Convergence of your brand, digital performance and data, trust-building, and sales alignment.
- Sales Enablement: Marketing that empowers and humanizes sales teams—in a long-cycle, non-linear funnel.
- Storytelling with Substance: Positioning destination organizations as a partner in success and communicating the “why us” through people, place, proof, and purpose.
Built with Expanded Scale
Our fresh approach also mirrors what we see our clients needing most: integrated marketing that thoughtfully connects brand, performance, content, research, media, and experience into one cohesive system. The Jacksonville office’s deep commitment to meetings and destination marketing remains unchanged, while the depth behind it expands to include a broader bench of specialists, cross-industry experience, and more advanced tech and AI-powered tools like Barracuda.
Go Fish Tourism + Business Events Leadership
Meet Our Industry Experts
Our Jacksonville office leaders are former DMO, hotel sales, and B2B marketing professionals who’ve sat in your seats, navigating stakeholder politics and answering to room night and revenue goals. That firsthand perspective informs every strategy, from audience segmentation to media that resonates with meeting planners, business event decision-makers, and leisure and business travelers.
Platform Specialities
Mae Bodine
VP | Client Strategy & Development
Amy Boek
VP | Brand Strategy
Ryan Carr
Senior Director, Design
Courtney Godwin
VP | Project Development
Jaimie Hart
VP | Marketing Strategy
Mya Surrency
Founder
Kerrie Yancey
Director, Content Strategy
Mae Bodine
VP | Client Strategy & Development
I’m a seasoned digital marketer with a deep passion for travel and tourism, currently serving as Vice President of Client Strategy & Development, specializing in destination marketing and meetings & events. With more than a decade of experience leading digital media, strategic planning, and integrated marketing campaigns including work across hotel and hospitality brands. I bring a blend of creativity and analytical insight to every client partnership.
Fun fact
Amy Boek
VP | Brand Strategy
I’m the Vice President of Brand Strategy, guiding strategic direction for tourism clients. With nearly 20 years of experience, I’ve led teams as VP of Marketing at Zartico and CMO at the Amelia Island Convention & Visitor Bureau and served on boards including Destinations Florida and VISIT FLORIDA. My expertise spans data-driven marketing, media and creative strategy, and destination leadership. I hold a degree in public relations and marketing from Murray State University.
Fun fact
Ryan Carr
Senior Director, Design
Ryan’s experience shaping communicative and thoughtful designs for clients spans more than two decades. At Go Fish, he leads the design team, collaborating to create concepts, layouts, and final proofs for clients. He brings an incredibly fine-tuned instinct for design and marketing to each piece of work he presents. Ryan and his team of designers have years of experience creating and producing end-to-end memorable creative across digital and traditional media channels.
Courtney Godwin
VP | Project Development
As VP of Project Development, I oversee end-to-end delivery across our client portfolio, ensuring projects launch on time and on budget. Serving as the connection point between internal teams and client services, I streamline communication, remove roadblocks and make sure our design and content teams have exactly what they need to produce quality work. With a 15-year background spanning digital marketing and operations, I’m passionate about building smart processes, enabling collaboration and driving results.
Fun fact
Jaimie Hart
VP | Marketing Strategy
I’m a strategic marketing leader who’s passionate about the power of creativity, connection, and a well-crafted campaign. As VP of Marketing Strategy for our Go Fish Travel & Business Events team, I get to do what I love every day: help destination marketing organizations (DMOs) tell their story.
With over a decade of experience in tourism, hospitality, and events, I’ve built my career around this industry because I genuinely believe in its ability to spark growth, collaboration, and unforgettable experiences. I thrive on developing smart strategies, solving complex challenges, and working alongside incredible clients and peers to bring bold ideas to life.
Fun fact
Mya Surrency
Founder
As the founder of Go Fish Tourism + Business Events, Mya Surrency draws on a rich background in destination marketing. She led two destinations’ marketing teams and was an interim President & CEO for a destination for 1.5 years before starting the agency. Mya is a true meetings marketing specialist with a deep understanding of the planner mindset. She uses her expertise in B2B and digital marketing trends to research and shape strategies and solutions for the agency’s clients.
Kerrie Yancey
Director, Content Strategy
As Director of Content Strategy, Kerrie crafts smart, engaging content strategies that connect with our clients’ audiences while staying true to their brand voice. She blends market research, creative collaboration and sharp copywriting to shape compelling stories that resonate with meeting planners. With a knack for balancing data-driven insights and storytelling, she’s been a driving force behind many successful campaigns.
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Improvement in hardware term coverage.
Talk with Our Jacksonville Team
Let’s Get to Work
Whether you’re a destination, convention center, or hotel, we bring the clarity, speed, and strategy to drive booked business.





