Real Estate & Hospitality
Digital Marketing Agency
Capture more sales and grow your brand with a results-driven SEO, PR, paid search, and social media digital marketing agency.
Our Expertise
With clients like Homes.com, Seaside Vacations, and more.
Results Driven
Our approach to digital marketing is data-driven and supported with proprietary AI-tools that help us achieve high-impact results for our clients (ROI).
Strategic Digital Marketing for Real Estate & Hospitality Brands
At Go Fish, we execute a proven digital growth framework purpose-built for real estate developers, property managers, and hospitality groups, combining strategic expertise, full-funnel campaign execution, and proprietary AI-powered tools to drive visibility, direct bookings, and long-term value.
Our team of digital strategists and performance marketers activates critical channels, including local SEO, paid search, paid social, digital PR, and generative engine optimization (GEO), to help you attract high-intent renters, buyers, and guests while lowering acquisition costs. Whether you’re promoting a new residential community, increasing hotel occupancy, or marketing a destination property, our flexible, data-led approach aligns with your business goals.
We leverage behavioral analytics, geographic targeting, and competitive intelligence to reach and convert the right audience, whether they’re prospective homebuyers, renters, or travelers. Every campaign is built around KPIs that matter to your team, such as qualified lead volume, cost per booking or inquiry, lease-up velocity, occupancy rate, and direct revenue growth.
Our Approach to Real Estate & Hospitality Marketing
We bring structure, accountability, and performance-driven strategy to real estate and hospitality organizations. Whether you’re promoting new developments, increasing hotel bookings, or filling residential vacancies, our digital marketing approach blends proven growth frameworks with full data transparency. Every campaign is designed to deliver measurable outcomes—such as qualified inquiries, lease-up velocity, booking volume, and occupancy rate—while supporting long-term brand visibility and customer trust.
Deploy Proven Growth Frameworks for Real Estate & Hospitality
We apply channel-specific growth strategies tailored to property marketing and guest acquisition, supported by AI-powered tools and geographic insights. By integrating local SEO, paid search, social media advertising, and generative engine optimization (GEO), we help you boost lead volume, accelerate lease-ups, increase direct bookings, and reduce acquisition costs across digital channels.
Reach and Convert High-Intent Audiences
Through behavioral targeting, geo-segmentation, and message testing, we help you connect with the right audience, whether that’s homebuyers, renters, corporate clients, or leisure travelers. Our campaigns focus on trust, relevance, and value to drive high-quality actions, from scheduling a property tour to booking a stay. Every touchpoint is optimized to match audience intent and decision-making stage.
Data-Led Strategy & Transparent Reporting
Our strategies are built on performance data, ensuring every marketing decision is backed by real-time insights. For real estate clients, we track metrics like cost per lead, tour bookings, lease-up pace, and lead source attribution. For hospitality brands, we report on cost per booking, direct revenue, return on ad spend (ROAS), and occupancy trends. Custom dashboards and regular reviews give your team full visibility into ROI and optimization opportunities.
High-Performance Digital Marketing for Real Estate & Hospitality
SEO
Our SEO strategies are built to elevate visibility for real estate firms, multifamily communities, and hospitality brands across both traditional search engines and AI-powered platforms. We implement entity-based optimization, hyper-local SEO, structured data, and generative engine optimization (GEO) to ensure your properties, listings, or accommodations appear in high-intent search moments. From site architecture audits to location-specific landing pages, we drive organic traffic that results in inquiries, bookings, and walk-throughs.
Digital PR
We develop digital PR campaigns that strengthen brand authority and increase exposure through strategic earned media coverage. Whether you’re launching a new development, promoting a luxury hotel, or driving interest in a short-term rental portfolio, we secure placements in local press, real estate publications, travel outlets, and lifestyle media. The result: stronger domain authority, high-quality backlinks, and elevated brand trust among buyers, guests, and industry partners.
Paid Search
Our paid search campaigns are engineered to capture qualified leads and bookings at the exact moment of intent. For real estate clients, we target in-market homebuyers and renters via Google Ads and Performance Max campaigns. For hospitality brands, we focus on direct bookings and occupancy through branded and non-branded search terms. Every campaign is supported by high-converting landing pages designed to maximize ROI, whether the goal is a scheduled tour or a room reservation.
Social Media Marketing
We create social media campaigns that attract, educate, and convert your audience across platforms like Facebook, Instagram, LinkedIn, and TikTok. For real estate, this includes highlighting listings, lifestyle amenities, and team expertise. For hospitality, it means promoting seasonal offers, property features, and guest experiences. Our blend of organic strategy and paid social amplification helps build brand loyalty and drive measurable outcomes,—like direct bookings, tour requests, and new customer acquisition.
Get Started With Us Today
Learn more about our real estate and hospitality digital marketing services. Get in touch with us to get a free audit and custom strategy.
Featured case study
Seaside Vacations Triples ROI
By combining Google Ads strategy with SEO improvements, we helped this local rental brand compete with national travel giants and boost qualified traffic.
294%
Return on profit from paid campaigns.
90%
Top of page rate for non-branded terms.
Featured Case Study
Building Backlinks for Homes.com via City Ranking Campaigns
We created data-driven city ranking campaigns that earned hundreds of high-quality backlinks and media placements from outlets across the country.
20+
Links and citations earned.
4K+
Unique visitors during promotion.
Featured Case Study
Online Reviews Improvement for a National Restaurant Chain
We analyzed 17,000+ reviews across 400+ locations, uncovering insights that helped this national chain improve ratings and enhance the customer experience.
256+
Negative reviews removed in 6 months.
400K
Yelp users identified from loyalty data.
Trusted by Industry Leaders Worldwide
Experience Across All Areas of Real Estate & Hospitality
We specialize in digital marketing strategies tailored to real estate and hospitality brands. Our work is designed to generate qualified leads, increase direct bookings, expand local and regional visibility, and build lasting brand equity.
Whether you’re a residential developer, commercial real estate firm, hotel group, or short-term rental operator, we craft campaigns that speak to your audience at every stage of the decision-making journey, both online and offline. From hyper-local SEO to multi-channel paid media, we help growth-focused brands increase occupancy, drive engagement, and deliver measurable business results.
Residential & Commercial Real Estate
We partner with brokerages, developers, and property managers to generate demand through targeted SEO, paid search, and optimized digital listings. From luxury condos to mixed-use developments and multifamily communities, our strategies drive lead volume, improve lease-up velocity, and increase transaction value. Every campaign is tailored to highlight location, amenities, and lifestyle benefits that resonate with qualified buyers and renters.
Hotels, Resorts & Short-Term Rentals
We help hospitality brands grow direct bookings, improve occupancy rates, and reduce dependency on OTAs through integrated SEO, paid media, and digital PR campaigns. Whether you’re marketing a boutique hotel, resort property, or vacation rental network, our approach connects you with high-intent travelers at key planning moments, using persuasive creative and data-backed targeting to convert interest into reservations.
Real Estate Technology & PropTech
We support real estate SaaS platforms, CRMs, and listing marketplaces with full-funnel digital strategies that increase user acquisition and drive product adoption. Through performance SEO, content marketing, and conversion-focused UX, we position proptech brands for visibility, authority, and long-term growth in a competitive digital landscape.
Frequently Asked Questions
FAQs
How do you help real estate and hospitality brands with generative engine optimization (GEO)?
We help real estate firms, property developers, and hospitality brands increase their visibility in AI-powered search environments through generative engine optimization (GEO). This involves expanding your brand’s semantic footprint by embedding relevant entities, structured data, and intent-driven content across key pages, such as property listings, amenity descriptions, neighborhood guides, FAQs, and review/testimonial sections.
We surface essential data points like availability, pricing, location benefits, and guest or resident experiences to build trust and qualify your content for inclusion in platforms like Google’s AI Overviews and ChatGPT browsing responses. The goal: to boost discoverability for your properties and accommodations during high-intent, research-driven queries, and position your brand earlier in the decision-making journey.
What digital marketing strategies does Go Fish use to grow real estate and hospitality brands?
We build comprehensive digital marketing strategies designed to accelerate leasing, increase bookings, and elevate brand visibility across competitive real estate and hospitality markets. Our approach focuses on attracting qualified traffic, improving conversion rates, and driving measurable ROI. Core strategies include:
- Local & Entity-Based SEO
Improving visibility for properties and destinations through structured data, content-rich location pages, and optimization for map-pack and AI-driven search results. - Paid Search & Performance Campaigns
Capturing buyer, renter, and guest demand through Google Ads and Performance Max, targeting high-intent searches with conversion-focused creative and landing pages. - Social Media Advertising
Driving bookings, tour requests, or inquiries on platforms like Facebook, Instagram, and LinkedIn—using geo-targeting, lifestyle creative, and retargeting to stay top of mind. - Digital PR & Brand Visibility
Earning coverage for grand openings, new developments, and seasonal campaigns in real estate, travel, and lifestyle publications, strengthening authority and referral traffic. - Landing Page Optimization (CRO)
Creating mobile-first, ADA-compliant landing pages that increase tour bookings, rental applications, or reservations, refined through A/B testing and behavioral data. - These strategies work in concert to drive lead volume, shorten sales cycles, and increase direct revenue across residential portfolios, commercial properties, and hospitality assets.
What KPIs does a real estate and hospitality marketing agency focus on?
We prioritize metrics that directly reflect your business outcomes,from property occupancy to nightly bookings. Our most relevant KPIs include:
- Qualified Lead Volume: Inquiries from renters, buyers, or guests who meet specific location, budget, or lifestyle criteria.
- Lease-Up Velocity / Booking Rate: The speed at which units are leased or rooms are booked post-campaign launch.
- Cost Per Lead (CPL) / Cost Per Booking (CPB): Channel-level efficiency in generating revenue-driving actions.
- Conversion Rate & Funnel Performance: How effectively landing pages and ad funnels convert interest into scheduled tours, applications, or stays.
- Occupancy Trends by Region: Geographic performance insights to identify top-performing markets or underserved segments.
- Marketing-Attributed ROI: Lease signings, bookings, or reservations directly tied to digital campaigns and media spend.
These insights ensure you’re not just gaining visibility, but converting it into tangible business results.
What type of custom reporting do you provide?
We deliver clear, actionable reporting tailored to the needs of real estate and hospitality stakeholders. Every report is built to support operational decision-making, marketing ROI, and portfolio performance. Our deliverables include:
- Traffic & Channel Attribution: See where your most valuable traffic is coming from, organic search, paid media, social, or referral, and how each channel contributes to conversions.
- Lead Source & Conversion Tracking: Understand how prospects move through the funnel, from ad interaction to inquiry to lease or booking.
- Local SEO & Visibility Reporting: Monitor rankings, map pack inclusion, and traffic trends at the regional or property level.
- Campaign Performance Dashboards: Get real-time views of spend, leads, bookings, and ROAS, customized by property, market, or business unit.
- Goal-Based Benchmarks: Whether your target is 95% occupancy, 30 bookings per day, or pre-leasing a new development, we align our reporting with your operational KPIs.
Reports are delivered monthly, with optional executive dashboards and weekly syncs available for high-volume portfolios or time-sensitive initiatives.
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