Digital Edge is Now Go Fish Tourism + Business Events
After 15 years of operating inside destination marketing and business events, Digital Edge is now Go Fish Tourism + Business Events.
Our craft remains focused on destination organizations and travel and tourism brands. Now, our specialization is backed by deeper strategies, sharper creative, and scalable media capabilities through the Agital marketing collective. Welcome to a new era.
Our Edge in Tourism + Business Events
Same Core Team. Expanded Depth Behind Us.
When Digital Edge joined Agital in 2024, we didn’t rush to change what was working. We spent that time connecting across the Agital marketing collective, supporting clients together, and testing what true integration looks like in practice.
Our commitment to tourism and business events remains unchanged. Clients continue to work with the same talented team and specialists who understand the pressures and nuances of destination marketing—and what it takes to support sales teams, partners, and stakeholders who are accountable for economic outcomes.
What has changed is the depth behind our team. Clients now benefit from:
- Stronger strategy and research, informed by data, audience insight, and performance context.
- Creative and content expertise, shaped by cross-industry perspective and results-driven insight.
- Performance media strength, across SEO, GEO, and paid channels.
- Flexibility to scale, from targeted efforts to fully integrated programs.
Borrowed Brilliance
Shared Intelligence and Collaboration
We stayed close to the work we know best and expanded the perspective behind it. With a powerful portfolio and partnerships, our specialization holds while our insight grows.
This collaboration of cross-industry experience strengthens tourism and business events work, with fresh thinking and advanced tactics to drive midweek business and stabilize demand year-round by connecting leisure, group, and business travel.
We Love Questions
FAQs
What changed when Digital Edge became Go Fish Tourism + Business Events?
Our core team and specialized focus remain unchanged. What’s new is expanded depth: stronger strategy and research, cross‑industry creative and content perspective, performance media strength across SEO, GEO, and paid channels, and flexibility to scale from targeted efforts to integrated programs.
How does cross‑industry collaboration through Agital benefit tourism and business events clients?
Through Agital’s shared intelligence, we apply proven creative, media, and measurement approaches from other industries, refined for DMOs and event marketers. This accelerates testing, sharpens messaging, improves efficiency, and strengthens outcomes without losing specialization.
Which integrated services does Go Fish provide to drive destination marketing and event sales outcomes?
We provide marketing strategy, creative marketing, B2B sales enablement, SEO, AI optimization, paid search, paid social, digital PR, online reputation management, and email marketing. These integrated services are designed to increase visibility, generate qualified demand, and convert planner and traveler interest into bookings and visitor spend.
Integrated Digital Marketing Services
Go Fish delivers strategy, creative, B2B sales enablement, SEO, AI optimization, paid search, paid social, digital PR, online reputation management, email marketing, and more, tailored to tourism and business events.
Marketing Strategy
Get clear direction from strategies shaped by integrated and account-based marketing, research, brand, content, go-to-market planning, and measurement.
Creative Marketing
From brand identity and campaign development to design, websites, and photo and video, every creative project turns strategy into something people can see, feel, and act on.
B2B Sales Enablement
Specialized deliverables created by former destination and hotel sales leaders, with tools and insight that strengthen how teams prepare, present, and close.
Search Engine Optimization
Improve visibility across Google and beyond by optimizing your site structure, content, and authority.
AI Optimization
Control how your brand appears across AI-driven platforms like ChatGPT and Google AI Mode with smart content and digital authority signals.
Paid Search
Capture high-intent traffic through precision-built PPC campaigns, designed to convert without wasted spend.
Paid Social
Reach your audience where they scroll. We manage campaigns across Meta, TikTok, LinkedIn, and more to amp up awareness and drive results.
Digital PR
Land high-authority coverage with content designed to attract attention from journalists, amplify your reach, and earn quality backlinks.
Online Reputation Management
Take control of your digital footprint by managing search results, reviews, and brand sentiment across all major platforms.
Email Marketing
Create targeted, personalized campaigns that nurture leads, drive repeat purchases, and support every stage of the funnel.
Go Fish Tourism + Business Events Leadership
Your Tourism + Business Events Experts
Our leadership team includes former DMO, hotel sales, and B2B marketing professionals who’ve carried the responsibility firsthand. That lived experience, now backed by greater depth across Go Fish, shapes how tourism and business events marketing come together.
Platform specialties:
Mae Bodine
VP | Client Strategy & Development
Amy Boek
VP | Brand Strategy
Ryan Carr
Senior Director, Design
Courtney Godwin
VP | Project Development
Jaimie Hart
VP | Marketing Strategy
Mya Surrency
Founder
Kerrie Yancey
Director, Content Strategy
Mae Bodine
VP | Client Strategy & Development
I’m a seasoned digital marketer with a deep passion for travel and tourism, currently serving as Vice President of Client Strategy & Development, specializing in destination marketing and meetings & events. With more than a decade of experience leading digital media, strategic planning, and integrated marketing campaigns including work across hotel and hospitality brands. I bring a blend of creativity and analytical insight to every client partnership.
Fun fact
Amy Boek
VP | Brand Strategy
I’m the Vice President of Brand Strategy, guiding strategic direction for tourism clients. With nearly 20 years of experience, I’ve led teams as VP of Marketing at Zartico and CMO at the Amelia Island Convention & Visitor Bureau and served on boards including Destinations Florida and VISIT FLORIDA. My expertise spans data-driven marketing, media and creative strategy, and destination leadership. I hold a degree in public relations and marketing from Murray State University.
Fun fact
Ryan Carr
Senior Director, Design
Ryan’s experience shaping communicative and thoughtful designs for clients spans more than two decades. At Go Fish, he leads the design team, collaborating to create concepts, layouts, and final proofs for clients. He brings an incredibly fine-tuned instinct for design and marketing to each piece of work he presents. Ryan and his team of designers have years of experience creating and producing end-to-end memorable creative across digital and traditional media channels.
Courtney Godwin
VP | Project Development
As VP of Project Development, I oversee end-to-end delivery across our client portfolio, ensuring projects launch on time and on budget. Serving as the connection point between internal teams and client services, I streamline communication, remove roadblocks and make sure our design and content teams have exactly what they need to produce quality work. With a 15-year background spanning digital marketing and operations, I’m passionate about building smart processes, enabling collaboration and driving results.
Fun fact
Jaimie Hart
VP | Marketing Strategy
I’m a strategic marketing leader who’s passionate about the power of creativity, connection, and a well-crafted campaign. As VP of Marketing Strategy for our Go Fish Travel & Business Events team, I get to do what I love every day: help destination marketing organizations (DMOs) tell their story.
With over a decade of experience in tourism, hospitality, and events, I’ve built my career around this industry because I genuinely believe in its ability to spark growth, collaboration, and unforgettable experiences. I thrive on developing smart strategies, solving complex challenges, and working alongside incredible clients and peers to bring bold ideas to life.
Fun fact
Mya Surrency
Founder
As the founder of Go Fish Tourism + Business Events, Mya Surrency draws on a rich background in destination marketing. She led two destinations’ marketing teams and was an interim President & CEO for a destination for 1.5 years before starting the agency. Mya is a true meetings marketing specialist with a deep understanding of the planner mindset. She uses her expertise in B2B and digital marketing trends to research and shape strategies and solutions for the agency’s clients.
Kerrie Yancey
Director, Content Strategy
As Director of Content Strategy, Kerrie crafts smart, engaging content strategies that connect with our clients’ audiences while staying true to their brand voice. She blends market research, creative collaboration and sharp copywriting to shape compelling stories that resonate with meeting planners. With a knack for balancing data-driven insights and storytelling, she’s been a driving force behind many successful campaigns.