Versus Reviews Gains 180 Backlinks with Cocktail Map Campaign
Cocktails, coverage, and conversions.
We mapped the most popular cocktails in every state, earning 180 backlinks and media placements across food, lifestyle, and regional news publications.
Versus Reviews is a trusted comparison platform offering side-by-side evaluations of everyday products and services. With a team of experienced researchers and editors, it delivers unbiased, data-driven insights across over 90 categories—from loans and home security to smartphones and fitness trackers.
goals
Driving awareness through link-worthy campaigns
Versus Reviews’ primary goal was to boost traffic to their website, increase brand awareness, and obtain important backlinks. Our digital PR agency quickly got to work creating an engaging creative campaign to achieve these goals.
After launching, our approach to the creative content campaign efforts ultimately earned 180 backlinks from high-traffic sites, like Thrillist and MSN, and drove a great deal of traffic to the Versus Reviews website.
Services
strategy
Tapping into state-by-state curiosity
Development
During content development, our creative team identified that there hadn’t been a map of the most popular cocktails by state for several years and we capitalized on this gap. Map campaigns are light-hearted, yet data-driven, and the insights from this type of campaign are digestible, interesting, and newsworthy.
Execution
We began our research by compiling data on nationwide cocktail searches. Then our award-winning design team produced graphics to illustrate the results. Our outreach strategy targeted food and beverage writers along with trendy bloggers that are focused on a wide range of topics. We also targeted local columnists who would be attracted to this subject matter being broken down by state.
results
Coverage earned,
Links received from MSNBC, LA Times, USA Today, and moretraffic delivered
200+
Pieces of local and national coverage.
Map-based content earned widespread attention from regional outlets and major lifestyle publishers.
180
Backlinks earned from campaign outreach.
Strategic promotion secured high-quality links to strengthen SEO performance.
4,000+
Sessions driven to the client site.
Engaging, shareable content attracted qualified traffic and boosted brand visibility.
The campaign received a large amount of local and national coverage and was picked up by Thrillist, USA Today, MSN, and The LA Times. Along with that, the map syndicated through radio station websites, national news outlets, niche blogs, and was featured on social media platforms like YouTube and Reddit.
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