How an Aviation Parts Supplier Grew Revenue 57%

Technical tune-up. Lift-off achieved.

We improved site speed, implemented SEO best practices, optimized conversion paths, and enhanced email flows to support long-term eCommerce growth.

SkyGeek soared to new heights of profitability with a comprehensive digital marketing solution.

Long-term Go Fish client, SkyGeek, has been providing the aviation industry with quality aerospace products and avionics equipment for over 40 years. SkyGeek supplies an array of business types, including aviation, mechanical, military institutions, government agencies, and more.

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the challenge

A cross-channel plan built for scale

Based in the U.S., this eCommerce brand partnered with Go Fish to strengthen its digital performance across SEO, paid search, CRO, and email marketing. The team focused on improving search visibility, enhancing conversion paths, and optimizing email automation to drive consistent year-over-year growth.

A major challenge was migrating the website without sacrificing existing search rankings. This was an effort that required precise SEO planning and execution. In addition, we worked to improve the on-site user experience and overhaul email remarketing flows to better capture and convert returning visitors. Through a holistic strategy, the brand built a stronger, more scalable foundation for long-term success.

Services

SEO
Email Marketing
CRO

Go Fish has been our trusted partner for over 15 years and helped launch us into a new stage as a company. They are always willing to provide their unique marketing knowledge and stellar execution to a range of different projects, ensuring optimal performance across initiatives.

SkyGeek Representative

strategy

A better in-flight experience

As the client’s partner across all marketing channels (SEO, PPC, PLA, CRO, and email), it was vital to the SkyGeek website migration’s success that Go Fish be involved throughout the entire process.

In planning the migration from Yahoo! to BigCommerce, we considered the many moving parts. Most important was how we would ensure minimal performance disruption when the site moved to the BigCommerce platform.

Go Fish’s SEO team was able to develop a plan that defined the scope of work needed from an SEO technical standpoint (redirects, content migration, data markup, etc.) We also created a plan to clean up years of scripts so as to have the new site running quickly, smoothly, and efficiently.

Not only did we minimize any negative impact, we saw the new SkyGeek site grow almost immediately as a result of the Go Fish-BigCommerce partnership.

results

Site migration and email

Switching platforms strengthened every channelautomation start to soar

80%

Increase in revenue from targeted email remarketing.

Platform integrations enabled smarter segmentation and workflow expansion.

71%

YoY increase in paid search revenue.

Improved site performance amplified campaign effectiveness.

63%

YoY increase in SEO revenue.

Technical upgrades and UX improvements boosted organic growth.

Since the launch of the new BigCommerce site, Go Fish has been able to leverage platform and user experience to ramp up our marketing efforts across all channels and see consistent growth each month.

SkyGeek immediately saw the benefits of BigCommerce and its industry leading technology under the hood. Many of the features on the previous platform had to be custom projects that required large investments of time and resources. Not so on the new BigCommerce platform.

With BigCommerce, many of the “out of box” features allowed the client to instantly provide a better experience. In addition, with many of the partners within the BigCommerce environment, it was easy to find the right app to enhance the experience seamlessly.

One area that continues to provide consistent growth is the email channel, namely the ability for the Go Fish team to leverage the direct connection between BigCommerce and Klaviyo. As a result, we have continued to expand the various workflows and utilize data to explore the opportunity for deeper segmentation.

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