How we Helped Prime Bites Generate $100k via Live Streaming in Under 30 days

As a brand built on both health and nostalgia, Prime Bites sought to expand its reach and increase customer engagement through innovative digital marketing. The goal was to leverage TikTok Shop and livestream shopping to drive sales while fostering a community-driven experience that balances indulgence and nutrition. Additionally, the brand aimed to boost new customer acquisition while retaining its loyal customer base.

Unlocking the Power

• Prime Bites had a strong, loyal community but had not yet fully explored live
  shopping. Popular figures Bianca & Mya were well-loved but underutilized in livestreams. The challenge: Launching live shopping in an authentic, engaging, and brand-aligned way.
• Solution: Leveraged Bianca & Mya’s personalities to create an interactive,
  community-driven experience. Host Erin helped convert viewership into purchases through engaging live content.

While Prime Bites had built an engaged audience, conversion remained a key challenge. Live shopping offered an opportunity to bridge the gap between brand enthusiasm and actual purchases, but early efforts showed that simply going live wasn’t enough—audiences needed stronger incentives to buy in the moment.

Converting Engagement

To drive higher conversion rates, we set clear revenue and engagement benchmarks:

• $40K revenue goal for a single live event
• 10% lift in Gross Merchandise Value (GMV)
• New Arrivals Campaign Live Events
• Showcasing fresh products
• Leveraging limited-time offers and audience engagement tactics to drive immediate action.

The challenge was to create a compelling purchase journey—one that transformed passive viewers into active buyers while keeping the brand’s community-first ethos intact. By integrating strategic promotions, exclusive offers, and real-time audience interaction, we sought to establish live shopping as a powerful revenue driver.

When we started live streaming in October 2024, the community was already engaging and ordering. We ended the livestream with:

• $3,523.00 in GMV
• 376,200 Live Impressions
• 176 New Followers
• Engagement Rate of 7.38%
• Enter Room Rate of 6.12%

Bundling wasn’t just smart—it was strategic. Virtual bundles made it easier to buy more, boosting both conversion rates and average order value.

• Virtual bundles increased conversion rates and AOV by simplifying purchasing decisions and encouraging multi-item orders.
• Customers saw more value in bundling due to slight discounts on complementary products.
• Live-exclusive bundles created urgency and drove immediate purchases.
• Reduced friction in the buying process led to higher conversion rates.
• Strategic pricing and limited-time availability made bundles a compelling option.
• Boosted total purchase size per customer, maximizing live shopping sales potential.