How Performance Creative Paid for Itself at 3,500%+ ROAS

30% higher CTR. 3,500%+ ROAS. Creative built to scale revenue.

Na Hoku’s Q4 performance depends on creative that holds up under heavy competition. There’s no room for fatigue or slow testing. Instead of rotating a few ads, we built a structure to test multiple variations and quickly identify what could scale.

Na Hoku is a jewelry brand with strong seasonal demand, especially during the holiday period.

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the challenge

Limited Creative Variation During Peak Season.

Holiday campaigns compress timelines and increase spend. A small set of assets was carrying most performance. That capped scale and increased risk as fatigue set in.

The team needed:

Faster production cycles.
Meaningful creative variation.
Clear data on what drove purchases.
A repeatable system, not a one-time win.

Strong products weren’t the issue. The opportunity was creating lifestyle imagery that carried the aloha spirit of the brand into product photography while keeping props, backgrounds, and styling elements visually consistent for the holiday season.

Services

Performance Creative Strategy
AI-Enabled Asset Production
Paid Social Testing & Optimization
Execution on Meta Ads

This was the first time we had a creative system that clearly showed what was driving revenue and allowed us to scale with confidence during our most important season.

Nadine Thibou, Director of eCommerce & Digital Marketing, Na Hoku – Hawaii’s Finest Jewelers Since 1924

strategy

Creative Built to Prove What Works

We worked from multiple product images and rapidly developed both evergreen and holiday variations without the logistics or cost of a traditional photoshoot.

Using multiple reference images, the team carefully validated product scale, texture, and details so the final creative matched the original product 1:1.

Over a focused production cycle, we created more than 75 static, motion, and video assets. From initial build to approval and launch, we were able to adjust our holiday strategy based on the most up-to-date campaign performance data.

Each variation tested a specific factor:

Holiday vs. evergreen environments.
Gift-focused messaging
Product-first vs. lifestyle framing.
Different visual hooks designed to increase scroll stop and conversion.

Instead of coordinating a shoot, waiting on edits, and launching a limited set of ads, we developed flexible creative assets that allowed the team to move faster and expand the range of ad creative in market.

execution

Scaling What Converted

Creative ran across Meta highlighting best-selling products with multiple variations, allowing the platform to optimize delivery toward the strongest-performing ads.

We didn’t look for one breakout ad. We analyzed performance across variations and scaled what consistently produced return.

Multiple creative variants delivered:

800%+ ROAS.
1,200%+ ROAS.
1,400%+ ROAS.
3,500%+ ROAS.

Additional variations consistently landed between 1,600% and 2,000% ROAS.
This wasn’t a short-term spike. It was performance we could scale.

results

Creative That

Creative became a direct revenue driver.Drove Revenue

+30%

Increase in CTR year over year.

Improving visibility across high-intent, non-branded search queries.

3,000+%

ROAS on holiday performance creative.

Features Snippets & People Also Ask.

90%

Higher ROAS compared to other holiday ads in the account.

And authority in the clean beauty category.

Faster learning cycles. Clear direction on where to invest. Confident scaling during peak season.

Why It Worked

Instead of relying on a few polished ads, we created intentional variation.

We identified what converted.
We shifted budget accordingly.
We scaled what produced return.

The result was not just stronger ads. It was a repeatable system that can be deployed season after season.

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