EZ Bombs Breaks TikTok “Shop Ads” Record With 30x ROAS for First 90 Days

Prior to working with Go Fish, EZ Bombs was already a huge hit—consistently selling out thousands of units in a matter of minutes! Due to the extreme popularity of the product, the EZ Bombs team soon found themselves struggling to meet such high demand, which began to limit their sales potential and ad performance. Enter Go Fish.

Go Fish’s challenge was to help resolve the logistical issues with strategic support and to help put EZ Bombs on the best path to rapid growth using a holistic marketing strategy.

Our agency objectives were to:

1. Scale TikTok Shop presence through affiliate live shopping, short-form video, and product placement strategies.
2. Combat negative reviews by increasing brand awareness and positive review count.
3. Support and launch event drops with limited time offers to fuel purchases and revenue.

Our team worked with EZ Bombs to enrich their advertising segmentation, driving new traffic and retargeting existing customers to increase sales, long-term conversions, and customer lifetime value (CLV).

Successful ads are often led by optimal organic performance, so our strategies, suggestions, and implementations focused on a creative process to improve EZ Bombs’ organic performance. We identified opportunities based on industry standards on TikTok Shop, focusing on direct interest targeting and optimizing top-performing creatives for each segment.

By fine-tuning EZ Bombs’ content distribution and simplifying their segmentation, we empowered them to sustain a healthy average order value, increase their CLV, and achieve incredible growth!