Scaling Organic Authority in the Clean Beauty Category

Clean Beauty. Clear Momentum.

Clean Beauty Collective partnered with Go Fish to transform SEO into a long-term growth engine—expanding high-intent search visibility and increasing top 10 keyword rankings +17% year over year.

Clean Beauty Collective is a boutique beauty brand founded in 2003, manufacturing and selling clean, eco-friendly fragrance products for consumers seeking simple, conscious beauty choices.

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the challenge

Turning SEO Into a True Growth Channel

Clean Beauty Collective partnered with Go Fish to increase awareness, relevance, and long-term growth through organic search.

While SEO had been part of their marketing mix, prior efforts lacked the strategic and technical alignment required to scale visibility and authority within the competitive clean beauty space. As a lean internal team, they needed an SEO partner that could operate efficiently and provide clear direction without adding operational drag.

Services

SEO
Barracuda

Clean Beauty’s partnership with Go Fish has driven visible results in our brand rankings and has been a seamless experience. I have complete trust in their expertise, and their communication and attention to detail outranks many agencies I have worked with prior.

Lauren Pinto Senior Director of Ecommerce, Clean Beauty Collective

strategy

A Strategic, Long-Term SEO Approach

Go Fish built an SEO program designed to support steady, compounding growth rather than short-term spikes.

The work focused on:

Establishing a strong technical SEO foundation.
Expanding visibility across relevant non-branded queries.
Improving topical relevance and authority within clean beauty.
Using Barracuda, Go Fish’s marketing intelligence platform, to surface search opportunities, track competitive movement, and prioritize work with the highest impact.
Delivering reporting that was clear and easy to interpret across teams.

The strategy emphasized clarity, consistency, and execution that fit a lean organization.

results

Where clean strategy

Naturally stronger organic performancemeets real growth

17%

Increase in number of keywords in top 10 positions

Improving visibility across high-intent, non-branded search queries.

48%

Increased visibility of SERP features

Features Snippets & People Also Ask.

9%

Increase in search relevance

And authority in the clean beauty category.

Rather than chasing one-off wins, the SEO program now supports ongoing performance that compounds over time.

Why It Worked

Clear strategy, strong communication, and attention to detail allowed Clean Beauty Collective to treat SEO as a growth channel rather than a maintenance task. Insights from Barracuda, Go Fish’s marketing intelligence platform, helped surface opportunities and keep the work focused on the areas with the highest impact.

The partnership created confidence, momentum, and a foundation built to last.

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