Paid Media
The 5 LinkedIn Ad Types for Lead Generation
LinkedIn’s simplified 2-click process solidifies the platform as the premier choice...
A Guide To Creating Responsive Search Ads
Being tasked with writing ad copy for Google Ads can be...
Rewriting Keywords at Google for Paid Search
Expanding Queries by Rewriting Keywords Google’s patent is from March 9,...
Selecting Candidate Answer Passages
Ranking Passages at Google The Google I/O Developer’s conference was called...
How We Utilize Data To Improve Our Marketing Campaigns During COVID
The COVID-19 pandemic has impacted the lives and work of...
5 Ways To Optimize Your Google Ads Campaigns
Since we are continuously adapting to “the new normal” and select...
When Should You Run An A/B Test?
A/B testing is a powerful tactic that allows digital marketers to...
6 Tips to Help You Get the Most from Your Google Responsive Search Ads
In 2018, Google introduced Responsive Search Ads (RSAs). In addition to...
5 Steps to Launching a Successful Google Ads Campaign
Creating Google Ads campaign strategies is always exciting, but can be...
6 Times Branded Keywords Should Be Part of Your PPC Strategy
When should you bid on your own company name? One of...
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