Paid Media
Oversegmenting Your Paid Search Campaigns Could Be Hurting You
Discover why over-segmenting Google Ads campaigns can limit scale and performance....
How to Find and Fix Underperforming Paid Campaigns Before They Waste Budget
Learn how to identify underperforming campaigns early, diagnose performance drops, and...
7 Google Ads Holiday Campaign Checks You’ll Be Glad You Made Before BFCM
After all the strategic planning that goes into your holiday campaigns,...
The Scary Side of Paid Search: Zombies, Vampires, and Ghosts
Even the best Paid Search campaigns can fall prey to hidden...
Why AI Makes Product Feed Optimization Critical for Google Shopping
AI is transforming Google Shopping. Learn why optimized product feeds are...
Three Lessons Learned from Three Holiday Seasons with Performance Max
Get your Performance Max campaigns ready for Q4. Learn how to...
Standard Shopping vs Performance Max: When to Use Each in Google Ads
Performance Max is powerful, but not always the right fit. Learn...
Negative Keywords in Google Ads: The Key to Scalable Campaigns
Learn how negative keywords improve Google Ads performance. Build master lists,...
The 7 Biggest Holiday Marketing Mistakes Hurting ROI (and How to Solve Them)
Stop revenue leaks before Q4. Learn the 7 holiday marketing mistakes...
Top Google Ads Mistakes to Avoid in Q4 (And How to Fix Them)
Are hidden Google Ads mistakes draining your budget? Learn how to...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.