Mya Surrency
Recent Posts by Mya Surrency
Click to read Marketing to Meeting Planners (B2B) vs. Leisure Visitors (B2C): What’s the Difference?
Marketing to Meeting Planners (B2B) vs. Leisure Visitors (B2C): What’s the Difference?
Over many years working with destination marketing organizations, we’ve seen how often the lines blur...
How Go Fish Tourism + Business Events Leads the Way in Meetings & Conventions Marketing
B2B isn’t a side hustle. It’s the whole strategy. Group business isn’t seasonal or surface-level....
Developing an Account-Based Email Strategy for Marketing Performance & Engagement
At Go Fish Tourism + Business Events, we’re always testing and refining the very strategies...
Applying Value Proposition to Destination Marketing
Your unique value proposition (UVP) is the primary reason someone should buy your product or...
Why B2B Marketing for Destinations Requires More Than a Campaign with a Media Buy
When meetings and conventions business softens, it’s natural to respond with a strong campaign and...