Kerrie Yancey
Recent Posts by Kerrie Yancey
How to Diagnose Whether AI Actually Recommends Your Brand (Step-by-Step GEO Audit)
You did everything right for classic SEO: targeted the right keywords, earned solid backlinks, and...
How to Optimize Product Discovery in Social Commerce
“TikTok made me buy it” is shorthand for losing an argument with an algorithm. It’s...
Why Your Ads Get Clicks but Don’t Convert
You paid for that click. It should have a fighting chance to convert. When click-through...
Solving DMO Challenges with Interagency Partnerships
“None of us is as smart as all of us.” – Ken Blanchard (author and...
5 Content Trends Guiding How Meetings Are Planned, Attended, and Marketed
AI is everywhere. Content that plays it safe is blending together. The destinations that stand...
How AI, Web Content, and Sales Shape the Destination Experience
AI assistants, web content, and destination sales teams each play a role in how meeting...