Danielle Boone

Recent Posts by Danielle Boone

LinkedIn Ads Tips: 10 Best Practices For B2B Digital Marketing Success
May 19, 2023
by Danielle Boone
With its robust targeting abilities, LinkedIn has become a linchpin for marketers in the B2B space....

Mastering PPC for Lead Generation: A Comprehensive Guide for Digital Marketers
May 08, 2023
by Danielle Boone
Developing and executing a successful PPC strategy for lead generation can be a challenging task. It...

How to Improve Google Ads Quality Score in 2023
Apr 04, 2023
by Danielle Boone
For advertisers on Google, Quality Score is nothing new. But, is your Quality Score optimization strategy...

How to Optimize Google Ads: The Ultimate Guide
Oct 17, 2022
by Danielle Boone
When you advertise with Google Ads, you’re able to reach customers at the exact moment they...
Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data

Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data
Oct 27, 2020
by Danielle Boone
In September 2020, Google Ads announced that only search terms that “a significant number of users...
Digital Marketing in the Era of Coronavirus

Digital Marketing in the Era of Coronavirus
Mar 24, 2020
by Danielle Boone
As COVID-19 spreads across the U.S., its impact on the daily lives of citizens and companies...
6 Times Branded Keywords Should Be Part of Your PPC Strategy

6 Times Branded Keywords Should Be Part of Your PPC Strategy
Feb 22, 2018
by Danielle Boone
When should you bid on your own company name? One of the most frequent questions I...
4 Factors That May Be Causing You To Lose Out on Digital Marketing ROI

4 Factors That May Be Causing You To Lose Out on Digital Marketing ROI
Aug 10, 2017
by Danielle Boone
An impactful digital marketing campaign can be a bit like putting together a puzzle. Your website,...