Colette Jones
Recent Posts by Colette Jones
Why a DMO Remains Invaluable to Meeting Planners, Even With the AI Revolution
As artificial intelligence continues to evolve, it’s raised the question of its capabilities and what...
Business Events Marketing That Works for Small Destinations
Small DMOs don’t have the luxury of wasted motion. You’re juggling the same pressure as...
When Having Multiple Agencies Is an Asset + How to Manage Them
Most destinations don’t have a “too many marketing agencies” problem. They have a too many...
Meeting Planners’ 5 Must-Haves From Destination Websites
Meeting planners aren’t looking for inspiration. They’re trying to reduce risk, validate fit, and move...
The Art of Seduction: FAM Tour Tips to Win Planners Over
You gotta see it to believe it. But in today’s business events landscape, “seeing it”...
3 Trusty Tactics That Still Work for Business Events Social Marketing
If your business events social strategy is built around impressions and follower count, you’re optimizing...
Extend the Bandwidth of Your DMO’s Marketing Team
When you notice your eyesight is changing, do you go to your primary care doctor...
We Need to Talk…About Sales & Marketing Alignment
We see and hear you. Travel & tourism organizations continue to come to Go Fish...
3 Ways to Market Your Destination’s Meaningful Group Travel Experiences
Optimism is high for business events. Yet planners are still juggling, trying to drive attendance,...
9 Terrible, Awful, No-Good, Very Bad Meetings Marketing Mistakes
The ‘leisure with a lanyard’ approach is common in business events marketing, but this could...