Lauren Lyster
Published: July 09, 2025• Updated: July 26, 2025
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As the Senior Vice President of Social Media, I lead a powerhouse team that drives performance across Paid Social, Organic Social, and Social Commerce. With 15+ years of experience, I focus on developing smart strategies that result in long-term growth, building powerful brands – and even stronger partnerships with our clients. I’m dedicated to helping brands navigate the ever-evolving social landscape through innovation, transparency, and a commitment to what works (not just what’s trending).