How Dave’s Sweet Tooth Turned 1,200 Unread Messages Into 40% of Sales With Go Fish Digital

Affiliate chaos. Structured growth.

Go Fish Digital turned 1,200+ unread TikTok creator messages into a streamlined affiliate program now driving 40% of Dave’s Sweet Tooth’s sales.

Founded in Michigan from a firefighter’s kitchen recipe, Dave’s Sweet Tooth is a family-owned toffee brand known for bold flavors, small-batch quality, and a playful, authentic voice that keeps fans coming back.

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the challenge

Flying blind on TikTok

Andrew Chmielewski built Dave’s Sweet Tooth Toffee out of his father’s kitchen. The family-owned brand had loyal fans and a bold, polarizing content strategy, but their TikTok affiliate program was spiraling out of control.

1,200+ unread creator messages were piling up.
Affiliates were left unmanaged, leaving revenue on the table.
Seasonal slumps and shipping logistics for temperature-sensitive toffee made growth even harder.

Services

Affiliate Marketing
Paid Social

We were flying in the dark for about a year on TikTok. We didn’t even know what we didn’t know.

Cory Wright, Director of Business Development, Dave’s Sweet Tooth

Cory needed more than inbox management. He needed a partner who could bring order to the chaos, protect the brand’s voice, and turn affiliates into a true growth channel.

strategy

A structured system built to scale

The Affiliate Growth Playbook

1. Clear the Chaos

Amber, Cole, Lauren, and Lindsey tackled the 1,200+ unread messages, implemented proactive communication workflows, and turned missed opportunities into organized outreach.

2. Align With the Brand

The team leaned into Dave’s Sweet Tooth’s polarizing content strategy. Instead of diluting it, they ensured every creator collaboration reflected the brand’s values and voice.

3. Build for Scale

Coordinated with the brand’s TikTok Account Manager to anticipate algorithm changes, HERO product opportunities, and new creator programs.

Designed a LIVE creator program that synced perfectly with the company’s fulfillment timelines.

Shared competitor insights to show how other brands were growing, pulling back the curtain on what success looks like on TikTok.

results

From inbox overload

Predictable sales, year roundto revenue engine

40%

Of total sales now come from affiliates

transforming TikTok into a reliable revenue channel.

1,200+

Unread creator messages cleared

& converted into active partnerships.

A community of engaged affiliates

that stabilized sales during seasonal summer slumps.

What Makes Go Fish Digital Different

Cory highlights three reasons why the partnership worked:

Personal investment. “They care about us like no other agency has.”
Proactive platform alignment. Direct collaboration with the TikTok account manager kept Dave’s Sweet Tooth ahead of changes.
Authenticity first. Go Fish protected the brand’s bold voice while driving measurable growth.

Advice for Other Brands

Looking back, Cory has clear advice for companies considering the same path:

Do seed samples generously. Every package is a chance for virality and algorithmic lift.
Do loop in your TikTok account manager early. Anticipation beats reaction.
Do prepare to move fast. Go Fish Digital works at the speed of the platform.

Ready to turn affiliate chaos into growth?

Affiliate chaos is costing you sales. Go Fish Digital can turn it into your biggest growth channel.

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