On-demand webinar
Live Shopping Strategies for TikTok, YouTube, and Beyond
Your eCommerce webinar takeaways:
- Best platforms for high-converting live shopping experiences.
- Live stream strategies that drive engagement and conversions.
- Platform-specific tactics for TikTok, YouTube, and Instagram.
- Proven methods to maximize post-live sales and retention.





50%
of social buyers say they’ve made a purchase while watching a live shopping event
60%
of consumers prefer watching product demos live vs. recorded.
2.5x more
repeat purchases when live shopping is paired with influencer hosting.
$500B
projected global live commerce market by 2026.
Why Live Shopping Leads to Bigger Purchases & Higher Revenue
Live shopping isn’t just about engagement—it’s a proven revenue driver. With 12-15% higher average order values, brands using live commerce see customers buying more per session, boosting both conversions and repeat purchases. Want to learn the strategies behind these results? Watch our on-demand webinar to discover how top brands maximize sales across TikTok, YouTube, and beyond.
thought leaders
Your Speaker Lineup

Cole Mancini
Director of Client Growth
Cole Mancini is a seasoned growth strategist with a proven track record in brand development, product innovation, and driving client success. From leading Simply Noelle’s rise to the #1-ranked wholesale fashion brand to her current role as Director of Client Growth at Go Fish, Mancini specializes in delivering strategies that scale brands quickly and effectively. With expertise in TikTok Live, digital marketing, and innovative sales tactics, she helps clients unlock new revenue streams and achieve measurable results.

Ethan Kramer
Managing Partner & Social Media Practice Leader
Ethan Kramer is a seasoned entrepreneur and the founder of EK Creative (now Go Fish), a trailblazing social commerce and digital marketing agency, a certified CommentSold Partner, and one of the first TikTok Shop Partners in the US. Ethan and his team have helped clients generate over $1,000,000 in GMV (gross merchandise volume) on TikTok Shop—in under 28 days—solidifying our leadership status in leveraging emerging platforms for eCommerce success.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.