on-demand webinar
Recession-Proof Your Google Ads: 5 Mistakes That Cost You
Your webinar takeaways:
- How to stop wasting money on keywords that no longer convert.
- Feed optimizations that improve visibility and protect your margins
- Creative refresh tactics that reconnect buyers in longer sales cycles.
- Retargeting moves that reconnect buyers in longer sales cycles.
26%
of marketing budgets are wasted on ineffective strategies.
$12K+
average monthly loss when retargeting is skipped.
80%
of clicks from broad match keywords can be irrelevant.
65%
of Smart Bidding campaigns fail without enough conversion data.
Spending Is Slowing, Competition Isn’t
Spending Is Slowing, Competition Isn’t
Consumer spending growth has slowed from 4% to just 1% in Q1 2025—a clear sign of recession pressures and shifting buyer behavior. Join the webinar to learn how to adapt your Google Ads strategy for a cautious market, rising CPCs, and longer purchase journeys.
thought leaders
Your Speaker Lineup
Laura Peterson
Managing Director
Laura Peterson, Managing Director at Go Fish, brings nearly a decade of expertise in eCommerce and paid media, driving growth for clients across industries like sports equipment, electronics, and household appliances. A Google-certified leader in Performance Max, Shopping Ads, and analytics, she develops data-driven strategies that deliver maximum ROI while leading teams to create innovative, results-focused solutions that move businesses forward.
Thomas DelSignore
Director of Paid Media
Tom is a Director of Paid Media and has been with Go Fish for 7 years. He specializes in PPC advertising with focuses in both eCommerce and lead generation. In addition to managing his own portfolio across different industries, he also helps lead our Paid Media team’s training and performance management initiatives.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.