On-demand webinar
2025 Metrics That Matter
Your webinar takeaways:
- How to choose the best metrics to help you meet your 2025 goals.
- Which metrics to deprioritize for better business outcomes.
- Best practices to ensure you measure success effectively.
2x more
marketers report data overload as a barrier to decision-making.
62%
of teams track KPIs that don’t directly influence revenue.
30%
better ROI is reported by teams that reduce vanity metrics.
76%
of high-performing brands use attribution modeling beyond last-click.
Stop Wasting Time on the Wrong Metrics
Are you confident you’re tracking the right metrics? Only 23% of marketing leaders are, which means you might be leaving serious growth opportunities on the table!
thought leaders
Your Speaker Lineup
Meghan Houston
Managing Partner
Meghan Houston, Managing Partner at Go Fish, is a powerhouse in digital marketing, with over six years of expertise driving transformative growth for top brands including Olaplex, Zappos, EY, Jelly Belly, and more. Known for her strategic vision and hands-on leadership, Meghan excels at turning complex challenges into measurable successes, helping clients thrive in today’s ever-evolving digital landscape
Gina Potenza
CDP & Data Solutions Manager | Klaviyo
Gina Potenza is a CDP & Data Solutions Manager at Klaviyo with expertise in strategic problem-solving and relationship management. Armed with an MBA from Duke University, she partners with global brands to craft go-to-market strategies, unlock revenue, and drive measurable growth.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.