Achieving 303 Page One Keyword Rankings With a Single Piece of Content

One page. Massive impact.

A single, well-optimized content piece earned 303 page-one keyword rankings and brought in over 67,000 organic sessions in just 16 months.

Extra Space Storage (previously Life Storage) is the largest U.S. self-storage operator with over 4,000 locations in 43 states and Washington D.C., offering climate-controlled, drive-up, and vehicle storage. Headquartered in Salt Lake City, this customer-centric company prioritizes secure, clean facilities and exceptional service to ensure customer peace of mind.

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goals

Boosting awareness through strategic content

Extra Space Storage, a national storage company, came to Go Fish Digital with the goals of:

Filling content gaps on its website
Targeting local areas to boost brand awareness
Optimizing its website for local search in the Raleigh, NC area

To achieve these objectives, the client requested a robust, branded article.

Services

SEO
Digital PR
Content

strategy

Expert-driven, hyperlocal, and highly useful

Our team researched and gathered detailed local knowledge to create a unique piece of content with information that wasn’t readily available on the internet. We also worked with local experts to give us information on businesses, traffic, and the city’s general culture.

The expert knowledge resulted in a useful guide that included general information about moving to Raleigh, NC, along with local insights that potential residents would find helpful. We created an interactive page that broke down the city by zip code and detailing relevant information, including:

Neighborhood
County
Population
Population % change
Average Home Value
Property Tax
Home price compared to the national average
Projected home value over the next year
Wake County school district score
Crime Index
Average commute to work
Average time to the airport
Distance to various points of interest around the city

This customizable and interactive location-based approach made the guide much more effective and allowed us to stand out from similar content.

results

Evergreen content with

Opportunity to re-optimize annually with new datalasting SEO value

2,997+

Total keyword rankings earned.

Content filled a critical gap and positioned the brand as a local authority.

303+

Page-one keyword rankings.

High-value terms helped drive visibility at key moments in the moving journey.

6th

Place ranking for keyword “Raleigh NC”.

Which has a monthly search volume of over 87,000.

The article positioned Extra Space Storage as an authority on the topic while filling a content gap that would help prospective movers. The campaign has provided valuable, ongoing coverage for Extra Space Storage since it was launched in January of 2020. These results include:

This article ranks 6th for the keyword “Raleigh NC,” which has a monthly search volume of over 87,000 searches.
2,997 keyword rankings
Page 1 rankings for 303 keywords
Ranks #1 for 13 relevant keywords for the website
The article has also received feature snippets for 4 keywords
9,133 organic sessions on the article page as of June 2020

This article has provided long-term SEO value for the Extra Space Storage site and will continue to do so for years. It also offers a unique opportunity to re-optimize annually with new data and information. This strategy also laid a blueprint that can be replicated for other cities, helping Extra Space Storage get in front of potential customers as they are beginning to research a move.

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